Department: Marketing
Location: Oregon
Compensation: $70,000 - $75,000 / year
Description
Headquartered in the Pacific Northwest, Wyld produces the best Cannabis tasting edibles and beverages on the market using real fruit and natural flavors. When adventure calls, we answer - always ready to embrace challenges, test boundaries, and push limits. Our company ethos is founded in strong values and our Pillars of Commitment to our communities and the Earth itself. Our ambitious team embraces challenges, tests boundaries, and is always ready for adventure. Wyld operates in AZ, CA, CO, IL, MA, MD, MI, MO, NM, NV, NY, OR, OK, WA, and across all of Canada with more launches on the horizon.
Ability to excel in a fast-growing/fast paced environment delivering accuracy while managing to deadlines where adaptability is imperative.
Embody Wyld Core Values, The Wyld Way
Wyld's core values are the driving force and energy behind everything we do. These values drive our culture, our business philosophy and our philanthropic efforts. It is the cornerstone for all that we do here at Wyld.
-Make a Mark
-We Blaze Our Own Trail
-Brand First
-We Mean Business
The
Digital Marketing Specialist will create and deliver marketing campaigns across
digital channels including websites, email, social media, and advertising. This role will
cultivate a highly engaged community of brand loyalists through creative brand
communications. The Digital Marketing Specialist is skilled in generative creative work to
produce compelling visual and written content which meets the needs of multiple audiences simultaneously and builds brand connection across consumer, B2B, and industry groups. Using a strong understanding of audience and platform trends, community standards, advertising compliance, internal KPI's and brand goals, the Digital Marketing Specialist will directly support the success of marketing programs by maximizing brand reach and engagement online.
Essential Duties and Responsibilities
- Create and implement marketing campaigns which support brand and product marketing initiatives
- Create original content and coordinate with design, photo and video production plans to deliver fresh, high-frequency brand messaging
- Create social media posts, monitor activity, engage with community, and audit category and competitor trends
- Create and continuously optimize email marketing campaigns including development and maintenance of segmented journeys, flows, nurture and conversion funnels.
- Collaborate with creative production, trade marketing, sales, and customer support to satisfy calendared and ad-hoc digital content needs
Essential Duties and Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
● Experience in content marketing including planning, production, and publishing, as well as skill in community management are desired.
● Strong understanding of digital content platforms, tools, techniques, strategies, and analytics is needed, with emphasis on social media and email marketing.
● Must have experience working in a fast-paced work environment.
● Must have strong attention to detail and exceptional client-service skills.
● Must be organized and have strong communication skills.
● Must understand and follow basic verbal and written instructions.
● Basic PC office application skills are required
● Must be able to effectively communicate in English, both verbally and written.
● Possess basic mathematical skills: addition, subtraction, multiplication, and division
#Wyldjobs
Benefits
As a non-exempt employee
, you'll receive a competitive salary wage of $70k - 75k plus bonuses, 11 paid holidays, 120 hours of PTO, 401K, and fully paid health, dental and vision insurance.
Wyld is an equal opportunity employer.
