**Job Title: Director of Marketing**
**Location: Houston, TX**
**Company: PriceEasy.com (SaaS Product for Fuel Convenience Retailers)**
**About PriceEasy**
PriceEasy is a dynamic and fast-growing SaaS company providing advanced analytics, pricing solutions, site selection, and network planning tools for fuel convenience retailers. Backed by a leading venture capital firm, we are revolutionizing the industry by helping businesses make data-driven decisions that drive growth and profitability.
**Position Overview**
We are seeking an experienced and results-driven Director of Marketing to lead our end-to-end marketing efforts. The ideal candidate will have a strong background in SaaS marketing, having worked in a VC-backed company where they managed multiple aspects of marketing. This role is based in Houston, TX, and will play a pivotal role in driving our brand presence, customer acquisition, and growth strategies. You will oversee a diverse team, including lead generation experts, and manage everything from design to social media campaigns, website development, email marketing, and trade show execution.
**Key Responsibilities:**
- Develop and execute a comprehensive marketing strategy across all channels (digital, social, email, content, website, and events) to drive brand awareness, customer acquisition, and lead generation.
- Lead and manage the marketing team, including designers, social media specialists, lead generation experts, and other marketing professionals.
- Oversee the design and execution of social media campaigns, ensuring consistent messaging and brand alignment.
- Manage website development and optimization to enhance user experience and lead conversion rates.
- Plan and execute email marketing campaigns to nurture leads, engage prospects, and retain customers.
- Organize and participate in trade shows, conferences, and industry events to promote PriceEasy and drive business growth.
- Collaborate closely with sales and product teams to align marketing initiatives with business goals and product offerings.
- Monitor marketing performance and provide regular reporting on KPIs and ROI to ensure the effectiveness of campaigns.
- Stay up to date with industry trends and competitor activities to identify opportunities for innovation and improvement.
**Qualifications:**
- 7+ years of experience in a marketing leadership role within a SaaS company, preferably in a VC-backed startup or high-growth environment.
- Strong expertise in all facets of marketing, including digital marketing, brand management, demand generation, content marketing, and event management.
- Proven experience leading and scaling marketing teams.
- Ability to manage end-to-end marketing efforts, from design and messaging to execution and analysis.
- Solid understanding of marketing technologies (e.g., CRM, marketing automation, web analytics, social media platforms).
- Excellent leadership, communication, and project management skills.
- A data-driven approach to decision-making with a strong focus on metrics and results.
- Bachelor’s degree in Marketing, Communications, or a related field; MBA is a plus.
**Why PriceEasy?**
- Opportunity to shape the marketing strategy of a growing SaaS company.
- Collaborative and innovative work environment.
- Competitive salary, benefits, and potential for growth within the company.
- If you are a strategic marketing leader with experience in driving growth for SaaS companies and are ready to take on a key leadership role at PriceEasy, we encourage you to apply.
