Hi, we’re Walla!
We believe movement is happiness. By revolutionizing the fitness industry’s software, we help boutique fitness studios get and keep more people moving. When your neighborhood fitness studio succeeds, the ripple effect is massive. We aim to make that ripple as big as possible— like, tsunami big. How do we achieve this goal? We build what it takes to support the next generation of boutique fitness studios. This means simple, smart, and flexible software built by a team that is obsessed with making our clients happy. We care about the long game, but ensure our clients’ lives are easier in the short term too. And what do we do to make sure we stay on track? We live by our core values:
- Hard work, together
- Big Hearted
- Always Learning
- Build Raving Fans
The Director of Product Marketing will be responsible for the strategic positioning, messaging, and promotion of a company's products or services to drive market success. This role is pivotal in ensuring that Walla’s products are effectively communicated to the market, resonate with target audiences, and ultimately drive revenue. This role requires a deep understanding of both the product and the market, as well as strong leadership and strategic thinking skills.
You’ll be leading a small but mighty team responsible for the core positioning, messaging, and go-to-market of our Marketing solutions. You’re a leader who wants to establish a strong POV and voice that cuts through the noise in the fitness software landscape.
Who You Are:
- You have a self-directed, start-up mentality who takes ownership for their work, doesn’t mind helping the team with periodic projects outside specific job description, and will help establish our company culture as we grow.
- You use humor to carry yourself through challenges. You bring smiles, laughs, and lots of gif’s
- You possess expert communication skills and empathy that allows you to communicate with individuals throughout an organization
- You balance confidence with humility
- You don’t waste time. You are efficient, effective, and work hard. You take pride in your day-to-day work.
- You want to be part of a fast-paced environment to build something that will change the world!
What You'll Be Doing:
Product Positioning and Messaging:
- Develop and articulate the unique value propositions of products, ensuring they stand out in the market.
- Create and refine messaging that resonates with target customer segments and aligns with the company's overall brand strategy.
Go-to-Market Strategy:
- Lead the development and execution of go-to-market (GTM) strategies for new product launches or feature updates.
- Coordinate with cross-functional teams, including product management, sales, and demand generation, to ensure a successful product launch.
Market Research and Competitive Analysis:
- Conduct market research to understand customer needs, market trends, and competitive landscapes.
- Use insights from research to inform product development, marketing strategies, and positioning.
Sales Enablement:
- Develop and provide sales teams with the tools, resources, and training they need to effectively sell the products.
- Create sales collateral, including presentations, brochures, case studies, and competitive battle cards.
Product Lifecycle Management:
- Oversee the marketing aspects of a product's lifecycle, from pre-launch to post-launch phases, ensuring continued market relevance and demand.
- Work with product management to adjust marketing strategies as the product evolves or as market conditions change.
Customer Insights and Feedback:
- Gather and analyze customer feedback to understand how products are perceived and used in the market.
- Collaborate with product management to incorporate customer feedback into product development and improvement.
Demand Generation Collaboration:
- Partner with the demand generation team to create targeted marketing campaigns that drive product awareness, interest, and sales.
- Align product marketing efforts with broader marketing initiatives to ensure consistency and impact.
Metrics and Performance Analysis:
- Track and analyze the performance of product marketing efforts using key metrics, such as product adoption rates, customer acquisition costs, and customer lifetime value.
- Use data to refine marketing strategies and improve the effectiveness of future campaigns.
Thought Leadership and Content Creation:
- Develop thought leadership content, such as whitepapers, blog posts, and webinars, to establish the company and its products as leaders in the industry.
- Ensure that content aligns with product messaging and positioning.
Cross-Functional Collaboration:
- Work closely with various teams, including product management, sales, customer success, and engineering, to ensure that product marketing efforts are aligned with the company's overall goals.
What You Bring to the Team:
- 10+ years of experience in B2B SaaS product marketing roles
- Know what great work looks like – bringing in frameworks and playbooks for our team, while knowing when to create our own playbook to move fast
- Strategic mindset with the ability to derive insights from data for decision-making.
- Proven track record of taking strategic decisions and successfully executing them in a fast-moving environment.
- Superb stakeholder management and cross-functional collaboration skills.Unafraid of rolling up your sleeves and diving into the work, be it creating messaging, pitch decks, or other assets
- Experience directly managing and coaching individual contributors
- Love and thrive in a fast-paced, dynamic environment
- Experience in digital marketing or marketing automation software is a major plus.
- Deep understanding of the fitness industry and current software platforms that studios use
- Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with clients.
- Self-motivated and results-driven, with a strong sense of accountability and initiative.
- Highly organized with exceptional time management skills.
What We Have For You:
- Participation in company equity plan with a fast-growing company
- Remote work environment
- Unlimited vacation policy
- Company-paid medical, dental, and vision plans / 50% covered for dependents
- Paid Parental Leave
- Flexible work schedule. As long as you are crushing your goals, you make your schedule!
- Fun culture that celebrates wins, encourages autonomy, ownership, and transparency
- We are an impact organization, and invite all of our team members to participate in our quarterly volunteer events
- Commitment to employee wellness including weekly Yoga sessions with our President
The salary range for this role is between $130,000 - $160,000 DOE.
Walla is committed to creating a culture of inclusivity where every single member of our team is valued, has a voice, is empowered to show up to work every day as their full self, and most importantly that they know they belong, no matter who they are or where they are coming from. We actively seek to add members to our community who represent our customers and the places we live and work. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, disability, veteran status, genetic information, marital status or any other legally protected status.
