We’re looking for a highly-strategic, creatively minded and results oriented marketer with a proven track record in campaign development and product storytelling while overseeing internal marketing operations.
- Work closely with the Marketing Director to oversee 360 go-to-market deliverables from start to finish, mapping out and scheduling project needs, and creating deliverable timelines for our owned channels and agency partners.
- Oversee the creation, implementation, and optimization of marketing operations processes. Manage, identify, and implement operational improvements to our internal workflows.
- Own the master marketing calendar and pertinent cross-functional communications across Content, E-commerce, Communications, and our agency partners.
- Help plan, develop, and execute multi-channel marketing campaigns to drive brand awareness, customer acquisition, and sales growth. Channels include social media, email, paid media, influencer partnerships, and online promotions.
- Prepare briefs and timelines to inform cross functional teams to ensure consistency and cohesion. Serve as the main point of contact for all marketing asset requests and act as a liaison between brand and agency partners. Implement cross-functional processes, as needed.
- Partner with teams to understand what is performing, and build a deep understanding of what’s working to drive both engagement and conversion.
- Presents ideation for new messaging opportunities and narratives, including identifying opportunities while utilizing performance insights to help evolve our message across all channels as the brand continues to grow.
- Monitor, analyze, and report on the performance of marketing campaigns using various analytics tools. Provide insights and recommendations for optimization.
- Work closely with cross functional teams and agencies to ensure consistency in messaging and brand identity across all marketing channels.
- Utilize analytics to evaluate the performance of digital marketing initiatives, leveraging data to drive decisions and optimize campaigns for better engagement, conversion, and ROI.
Minimum Qualifications:
- 3-4 years of experience at a DTC or omni-channel brand. Experience with Shopify or similar e-commerce platform required.
- Bachelor’s Degree in Marketing, Communications or a related field is preferred; substantially relevant work experience may be considered in lieu of a degree.
- Strong project management skills and prioritization skills are required.
- Strong analytical skills and a data-driven mindset with the ability to interpret and leverage data for strategic decision-making.
- Experience developing and implementing successful digital marketing campaigns across multiple channels.
- Proficiency with analytics tools and digital marketing platforms
- Capability to adapt to new technologies and stay abreast of the changing digital landscape.
