Forté is seeking an attentive problem solver who brings accountability to their work and who can thrive in and contribute to a culture of innovation. The Email Marketing Specialist will play an integral role in the planning and execution of marketing emails. This is an exciting and diverse role that includes a mix of project management, technical expertise, and creative problem solving. The ideal candidate is motivated, proactive, organized, and well versed in data, analytics, and reporting.
Position Description:
Reporting to the Vice President of Marketing and working with other members of the marketing team, the Email Marketing Specialist will have the following key responsibilities:
Email Marketing:
- Develops and manages the organization’s email calendar, inclusive of all audiences and segments.
- Collaborates closely with the Associate Director of Technology to identify and prioritize key data points required for segmentation.
- Collaborates closely with the Marketing Managers to define audiences, build automated data extensions, and create and deploy emails.
- Responsible for data imports.
- Reports on email performance and brings data-driven insights and actionable recommendations to the marketing team
- Creates, tests, and QAs journeys.
- Responsible for keeping email lists clean for improved deliverability and engagement.
- Collaborates closely with design to create beautiful templates.
Administrative:
- Manages email-related requests in Asana.
- Maintains the content library.
- Responsible for managing platform(s) and related budget(s).
Desired Characteristics:
- Marketing experience in higher education, event management, or membership community.
- Excellent communication, writing, and interpersonal skills.
- Technical experience managing large data sets.
- Ability to manage multiple projects seamlessly.
- Attention to detail, responsiveness, flexibility, and ability to work under tight deadlines.
- Tenacity in learning new skills, identifying solutions, and resolving issues.
- Demonstrates energy and passion for the Forté vision to advance women into business leadership with a clear understanding of diversity, equity, and inclusion.
Required Education/Experience/Qualifications:
- Bachelor’s Degree required.
- 3+ years of work experience, ideally in a fast-paced environment.
- 2+ years of experience with Salesforce CRM and Marketing Cloud
- Ability to travel to and assist with live events as needed.
Salary:
Salary commensurate with experience.
Benefits:
- 401K retirement plan with 5% matching available after one month of employment.
- Health, Dental, Voluntary Vision, STD, LTD, and Life insurance.
- Generous paid time off / holiday schedule.
- Virtual work environment – home office.
Job Environment:
Employees of Forté work independently from home offices. Each employee should have the capacity within their home to set up a work environment or office. Forté provides a computer, phone, office supplies, and internet stipend for all employees.
Location:
The ideal candidate lives in Texas.
About Forté:
Forté is changing the balance of power in the workplace. We open doors for women to reimagine what they can achieve in business — from launching first jobs to advancing to the C-suite. Our powerful alliance of talented women, influential companies, leading undergraduate and business schools, and pioneering donors empower women to change their career trajectories, their earning power, and their lives. Through business education, role models, professional networks, and leadership training, Forté shows women how to build the credibility, skills, network, and confidence to thrive as leaders and change the status quo. More information about Forté can be found at www.fortefoundation.org.
EEO Statement:
Forté is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Forté are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Forté will not tolerate discrimination or harassment based on any of these characteristics. Forté encourages applicants of all ages.
Diversity, inclusiveness and respect for all Forté employees is essential to Forté’s success. Forté values each individual’s distinct contribution and leverages our collective strengths to ensure that Forté continues to launch women into fulfilling, significant careers through access to business education, professional development, and a community of successful women.
