Overview
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose - our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value.
In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.
Why PepsiCo Design?
At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.
Our goal is clear: to connect PepsiCo’s beverage, snacks and nutrition portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touch points and regions of the world.
PepsiCo Design & Innovation is a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth.
Our mission is to elevate the role of design and design thinking as a function, process, mindset, and as culture in PepsiCo and the broader business world.
We are a consumer-centric organization with a start-up mentality within our larger organization; we partner with world-class partners in Marketing, Insights, and R&D to strategically drive business results with purpose.
Who we’re looking for?
The Design Director for 1PBNA Starry is a creative & strategic leader responsible for the management and execution of comprehensive design strategy, brand, comms, retail/commercial marketing design, and graphic design projects within the Starry brand in North America. Successful candidates will demonstrate superior ability to inspire and engage cross-functional teams, lead and develop talent and team capabilities.
This person will drive ideas from ideation to execution strategic design thinking and brand solutions - directly executing with internal and external partners and agencies.
The main objective of this role is to execute PBNA Starry brand design projects, strategies, and innovations.This means planning, organizing, and implementing consistent design principles, and production processes to ensure that the design, strategy and production guardrails and timelines are met.
Responsibilities
- Leadership of Creative Brand Design Responsible for inspiring, developing, and leading two Senior Design Managers and their connected teams. Supervising all work completed by the near-term internal design teams and agencies. Monitor results of team efforts and propose actions for the future capability growth and development.
- Brand & Retail Design Development: Takes ownership of the current visual identity for brand Starry, working in collaboration with the Senior Design Director, the VP of Global Beverage Design, VP of PBNA Design, and the other design leaders - cutting across brand, product, packaging, marketing equipment, and advertising. Generates creative design proposals (visions, scenarios, concepts) in order to visualize the desired output and share it with internal and external team members. Participates in research activities and effectively translates customer needs into actionable design concepts, strategic requirements. Execute those requirements into design solutions. Responsible for driving to final design recommendations, decisions and design approval to enable artwork execution / production phases. Ensure thorough consideration of all project variables and that the final solution will perform as planned.
- Strategy, Design, and Innovation: Creates holistic elevated experiences that create brand love and loyalty. Identifies and promotes self-initiated design programs that generate critical business value for one or more divisions. Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion. Particularly around brand strategy, retail marketing, social media, and brand experiences. Energizes and leads both the internal team and external design resources from idea phase to commercialization, creating breakthrough design concepts that support our Customer agenda. Collaborate with our Marketing, operations, and sales teams to obtain knowledge of the Customer/Brand Partner requirements.
- Design Project Management: Responsible for partnering across disciplines within PepsiCo and external partners to ensure design assets are developed and delivered with quality, value, and on-time.. Ensures each stakeholder understands his/her role and responsibilities throughout the creative process. Regularly reviews the status of projects with appropriate leadership to verify that Company expectations are met.
- External Design Network: Supports the PepsiCo Design Organization in building and cultivating a strong external design network.
Compensation and Benefits:
- The expected compensation range for this position is between $122,300 - $242,700.
- Location, confirmed job-related skills and experience will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process
- Bonus based on performance and eligibility; target payout is 25% of annual salary paid out annually.
- and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period.
- Long term incentive equity may be awarded based on eligibility and performance.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
- 12+ years of deep brand design experience
- Proven experience of Creative Leadership and People Management
- Extraordinary design taste
- Excellent Typographic Skills
- Extraordinary ability in using the Adobe Creative Suite software’s
- Ability to work in ambiguous and dynamic work environment; is comfortable with risk and uncertainty
- Can effectively influence senior levels in the organization across regions and functions
- Can get things done through formal and informal channels
- Effectively communicates (verbally and written) with internal and external stakeholders across all levels
- Works well with others to deliver results; keeps others informed to avoid unnecessary surprises
- Has strong sense of style, culture, art, design, fashion, innovation, and technology
- Must be willing and able to travel 10% of the time
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents.
View PepsiCo EEO Policy.
Please view our Pay Transparency Statement
