Associate Director of SEO & CRO

Single Grain | Start Growing • Full-time • Remote (Los Angeles, CA, US) • $100k - $125k / year • 2m ago

Please put "SEO is cool" as the first line of your cover letter or as your headline or your application will be disqualified.

As the Associate Director of SEO & CRO at Single Grain, you will play a pivotal role in driving exceptional results for our clients through innovative search engine optimization and conversion rate optimization strategies. You'll be a key player in connecting our SEO and CRO initiatives, leading the department's growth and innovation, while ensuring top-notch client service and retention. You'll help us continue to foster a culture of excellence and continuous improvement in our fast-paced, dynamic environment.

Who We Are:

Single Grain is an award-winning digital marketing agency that has been dedicated to driving persistent growth for remarkable companies like Amazon, Uber, and Salesforce since 2009.

We do this by providing industry-leading services around Paid Media, SEO, Content Marketing, CRO, and more.

We are a team of digital marketers. We love what we do, and we help pioneers grow by empowering our clients with winning strategies that lead to faster growth. As a top digital marketing agency, we understand how fast-paced the marketing industry is. We pride ourselves on staying up to date with new algorithms, technology, and trends because that's what keeps us one step ahead of the competition.

As a testament to our digital marketing expertise, we have a Digital Marketing blog with over 200,000 visitors/month, a podcast called ‘Marketing School' with over 100 million total downloads, and a YouTube channel with more than 140,000 subscribers.

It's our mission to level up every human by educating and moving the marketing industry forward. Our goal is to help you level up and succeed. We accomplish this through mentoring or training but also by providing great resources and tools.

Check out our website for more on our company culture and values.

Responsibilities:

Leading the charge on departmental growth and innovation, including:

Identifying key areas of growth across the team and providing opportunities for learning and development
Encouraging and guiding team members to find new ideas to bring to their clients
Holding the team accountable for implementing innovative strategies
Maintaining oversight of client accounts, including:
Actively verifying and ensuring the quality of service provided to all SEO and CRO clients
Building and maintaining strong working relationships with client contacts
Acting as the point of escalation for complex client situations
Personally driving strategy on key client accounts
Collaborating closely with other team leads to ensure cohesive implementation strategies and maximize time to value for clients
Proactively seek and implement cutting-edge AI frameworks and tools to revolutionize your team's work and client outcomes
Act as the SEO & CRO expert in the sales process, providing technical expertise and strategic insights. This includes collaborating on compelling proposals and presentations, an participating in sales calls as news to address technical questions in your areas of expertise.

Requirements

You are someone who:

Has a proven track record of measurable success in both SEO and CRO, with 7+ years of experience in digital marketing
Possesses deep expertise in technical SEO, on-page optimization, link building, and conversion rate optimization
Has a strong grasp on CRO methodologies, including A/B testing, multivariate testing, user experience optimization, and data-driven design principles
Demonstrates strong analytical skills and data-driven decision-making abilities
Excels in client communication and relationship management
Stays ahead of industry trends and algorithm updates proactively pivoting strategies to meet your client's needs
Is passionate about driving measurable results and business growth
Has a talent for connecting strategies across different digital marketing disciplines
Demonstrates a strong desire to manage, mentor, and grow a team of SEO and CRO professionals
Adapts quickly to changing circumstances demonstrating flexibility and an open attitude towards new approaches and strategies

Prior Experience:

6+ years of experience in SEO and CRO services, and at least 1 year in a similar role
Proven track record of driving organic traffic growth and improving conversion rates for diverse clients
Experience with SEO tools (e.g., Ahrefs, SEMrush, Screaming Frog, SurferSEO)
Experience with CRO tools and methodologies (e.g., Google Optimize, VWO, Convert, A/B testing)
Experience with heat mapping / user behavior tracking softwares (e.g. Clarity, HotJar)
Experience with leveraging AI tools (e.g. ChatGPT, Perplexity.ai, Claude)
Strong understanding of web analytics platforms (e.g., Google Analytics, Adobe Analytics, GSC)

Benefits