Paid Digital Marketing Manager

Eighteen4orty • US • 1m ago

We are currently seeking remote Paid Digital Marketing Manager to join our team in Argentina.

Our client is an independent and unbiased farmer-to-farmer network of thousands of American farms. By enabling thousands of farmers to work together, anonymously and securely to democratize information, the FBN network is helping farmers level the playing field and put power back in farmers’ hands. Farmers Business Network is a well-funded, dynamic, and innovative company that offers competitive compensation and benefits.

Job Overview

The Manager, Digital Marketing will own digital marketing strategy. Drive, develop and execute digital marketing campaigns that improve current and prospective customer engagement with the Company and product across multiple digital channels and that meet or beat specific digital program goals.

The ideal person for this role is passionate about building and executing digital growth strategies. You will lead digital marketing initiatives that are focused on crafting an effortless experience for the user and maximizing digital conversions. You are someone who gets excited about diving into the data, curious about user behavior or trends, using A/B testing to prove concepts and finding creative ways to optimize your digital programs. You will partner with many cross-functional groups across FBN℠ to make these digital strategies a reality. Your success will require a strong understanding of our customer segments and how we engage with them in a meaningful way. You will have the chance to shape a highly visible area of FBN℠ that directly impacts growth of the business.

Responsibilities

Architect and implement paid digital strategies via Google Ads, Bing Ads, Facebook, and other paid digital marketing channels
Drive funnel acquisition and optimization through paid digital performance marketing channels
Develop, implement, and manage performance marketing campaigns globally across all digital channels including SEM, programmatic display, paid social and affiliate marketing
Utilize marketing tools including; Salesforce, Marketo, Google Ads, Google Analytics, Bing, Facebook Business Manager, and Linkedin Campaign Manager to create world-class digital marketing programs, run reports, turn numbers into action plans and help propel the marketing teams demand generation goals
Create audience lists to tailor campaigns for targeted audiences across specific market segments, industries, and roles
Practice data based decision making related to digital campaign management
Use data analytics and marketing technologies to inform decisions and iterate on marketing campaigns to drive growth and achieve KPIs
Own the forecasting, monitoring, and reporting of performance marketing budgets
Develop, execute, and manage A/B testing optimization strategies spanning ad assets, landing pages, targeting, media tactics, and new media channels
Continuously evaluate emerging media strategies to identify growth opportunities and rebalance our paid marketing channel allocations as appropriate
In partnership with Brand and Campaign Marketing teams, develop integrated marketing plans and programs that fuel customer discovery, interest, engagement, and retention

Minimum Qualifications

3+ years of digital marketing experience in paid search, paid social, programmatic digital, and personalized communications, across both web and mobile platforms
Experience collaborating with multi-functional in-house teams and external agencies
Highly analytical mindset with data-driven decision-making within an imperfect or incomplete information environment
Extensive hands on experience with Google Ads, Facebook, Microsoft Ads, and other digital media platforms
Comfortable in a fast-changing, fast paced environment with tight deadlines and the ability to multitask and prioritize projects.
Excellent quantitative and analytical skills with the ability to interpret and translate data into actionable proposals.
Experience with Sales, Marketing, and Finance leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
Leverage analytical and quantitative skills to interpret data, generate insights and translate it into actionable changes
Implement detailed keyword strategy to be leveraged for both SEM and SEO
Experience with Google Merchant Center and Google Shopping Ads

Preferred Qualifications

Experience managing digital growth strategies within the ag industry
Strong technical acumen and hands-on experience with tools such as Google Analytics, Amplitude, Tableau, Salesforce, and Marketo
Experience with Google Analytics (incl. GA4) and attribution modeling
Proven experience in working directly with senior leadership teams with excellent attention to detail, creativity, motivation and communication skills
Results-oriented mindset with experience building reports and dashboards for reporting on qualitative and quantitative metrics that focus on revenue, conversion, sales, and other marketing goals
Experience managing call tracking platform integration
Expert understanding of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Display, etc.)
Lifecycle marketing strategy and initiatives including end-to-end digital campaign launches, marketing automation and offer strategies that drive digital growth
Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business

Characteristics

The successful applicant will be:
- Interested in a fast-paced, startup environment where new opportunities and challenges are around every corner
- Strong communication and interpersonal skills, professionalism and accountability
- Independent, dependable go-getter with a demonstrated ability to proactively manage successful projects from ideation to completion while creatively problem-solving along the way
- Capable of working autonomously, extremely organized, detail-oriented self-starter who enjoys collaboratively working across multiple business units

About 1840 & Company
1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide

Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential.

We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. Visit www.1840andco.com to learn more about us. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at jobs.1840andco.com.