Short Description:
Plan strategies and goals for optimization results, conduct keyword research and produce marketing campaigns that maximize the company’s online visibility in search engines. Understand best practices for optimizing websites to appear high in search results for target keywords. Understand best practices for bid and keyword management in search engine marketing. In charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing.
Duties / Responsibilities:
- Collect and analyze web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Coordinate with developers to optimize website architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media websites.
- Participate in the development or implementation of online marketing strategies.
- Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B testing methods.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or display and usability on internet-connected devices.
- Create content strategies for digital media.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Combine secondary data sources with keyword research to accurately profile and satisfy user intent.
- Communicate and collaborate with merchants, webmasters, bloggers, or partners to strategically place hyperlinks.
- Optimize shopping cart experience or website conversion rates against Key Performance Indicators (KPIs).
- Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Execute or manage social media campaigns to inform search marketing tactics.
- Propose online or multiple-sales-channel campaigns to marketing executives.
- Conduct market research analysis to identify search query trends, real-time search, news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
- Conduct financial modeling for online marketing programs or website revenue forecasting.
- Execute or manage banner, video, or other non-text link ad campaigns.
- Execute and manage communications with digital journalists or bloggers.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
- Collaborate with web, multimedia, or art design staff to create multimedia websites or internet content that conforms to brand and company visual format.
- Assist in the evaluation or negotiation of contracts with vendors or online partners.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Resolve product availability problems in collaboration with customer service staff.
- Develop transactional web applications using web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Use graphics design software to prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content.
Skills / Requirements / Qualifications
· Bachelor’s degree in marketing, business administration, or a related field.
· 3+ years of experience in digital marketing experience.
· 3+ years of experience using marketing promotional and analysis tools such as SEMrush, BrightEdge, Google Analytics, Google Search Console, Bing, NetInsight, Omniture, WebTrends, and more.
· Approachable and flexible attitude while handling multiple projects at the same time.
· Strong project management skills with proven abilities to manage multiple projects, meet deadlines, collaborate across departments, and work with internal and external partners.
· Solid understanding of performance marketing, conversion, and online customer acquisition.
· Sales and results-oriented
· Knowledge of ranking factors and search engine algorithms
· Up-to-date with the latest trends and best practices in SEO and SEM
· Excellent communication skills
· Strong data analysis ability
· Strong attention to detail combined with a sense of urgency and the ability to prioritize.
