Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview:
We are seeking a dynamic and strategic Senior Content Marketing Manager to lead and execute our content marketing initiatives. In this role, you will be responsible for developing content strategies that drive brand awareness, engagement, and lead generation. You will collaborate closely with cross-functional teams, including product marketing, SEO, creative, and sales, to create compelling, on-brand content across multiple channels.
Key Responsibilities:
- Content Strategy: Develop and execute a comprehensive content marketing strategy aligned with business goals, including brand awareness, lead generation, and customer retention
- Content Creation: Oversee the creation of high-quality content such as blog posts, white papers, case studies, eBooks, videos, infographics, and social media posts. Ensure content is engaging, informative, and tailored to target audiences
- SEO and Optimization: Collaborate with the SEO team to ensure content is optimized for search engines, identifying keyword opportunities and improving organic search rankings
- Content Distribution: Manage content distribution across various platforms including social media, email campaigns, and partner websites to maximize reach and impact
- Analytics and Reporting: Monitor and analyze content performance using tools like Google Analytics, HubSpot, or similar platforms. Provide regular reports on KPIs (engagement, traffic, conversion rates) and adjust strategies as necessary
- Cross-Functional Collaboration: Work closely with product marketing, design, and other teams to align content with brand messaging, product launches, and overall marketing campaigns
- Leadership and Mentorship: Manage and mentor junior content creators, freelancers, and third-party vendors to ensure consistent quality and timely delivery of content
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or related field
- 5+ years of experience in content marketing, with a proven track record of developing successful content strategies
- Strong understanding of SEO principles and content optimization techniques
- Excellent writing, editing, and communication skills
- Proficient in using content management systems (CMS), marketing automation tools, and analytics platforms
- Experience with managing content creation for B2B and/or B2C audiences
- Ability to manage multiple projects simultaneously, meeting tight deadlines in a fast-paced environment
- Experience with video content creation, webinars, and podcasts is a plus
Preferred Qualifications:
- Experience working in a leadership role with direct reports
- Background in digital marketing and familiarity with paid media strategies
- Ability to think both creatively and analytically
- Strong project management skills and attention to detail
Benefits
Salary: $150K - $210K DOE with Bonus potential
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds
- Over four weeks of PTO per year
- Bi-annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
What We're All About
TP-Link is always seeking ambitious individuals, who are enthusiastic and passionate about their work. We are a global company that values diversity and thrives on entrepreneurial spirit and drive. Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
Feel a connection? Send us your resume and a cover letter telling us why you believe you're the right fit for our team. For more details and to apply for this position, visit us at www.tp-link.com.
We are committed to diversity. TP-Link is an Equal Opportunity and Affirmative Action Employer M/F/D/V.
