Role Overview:
As the Performance Marketing Manager, you’ll be responsible for managing, optimizing, and scaling BeMe’s paid marketing efforts across key platforms. You’ll drive customer acquisition, improve campaign performance, and ensure a healthy return on ad spend. Working closely with the CEO and cross-functional teams, you’ll help shape the future of our brand and accelerate our growth trajectory.
Impact:
Your role will directly influence BeMe’s expansion and revenue growth, shaping the way we acquire and retain customers across multiple platforms.
Key Responsibilities:
- Build and Manage Campaigns: Develop and manage acquisition campaigns across social, search, display, and other performance marketing channels (Amazon PPC, TikTok Ads, Facebook Ads, Google Ads) to drive revenue and improve ROI.
- Data-Driven Optimization: Analyze and optimize campaign performance using quantitative analysis and data-driven insights, identifying opportunities for improvement in real-time.
- Advanced Analytics & Reporting: Develop and maintain reporting dashboards to track KPIs such as demand funnel, marketing ROI, CPA, operational efficiency, and campaign impact.
- Cross-Channel Management: Ensure each platform is optimized for maximum growth and profitability.
- Collaboration with Teams: Work closely with cross-functional teams, including creative, product, and growth teams, to ensure seamless execution of campaigns, from creative development to performance optimization.
- Delivering ROI & Optimization: Deliver quantifiable improvements in ROI and reduce cost per acquisition (CPA) across all channels through constant experimentation and optimization.
Key Performance Indicators (KPIs):
- ROAS: Achieve a strong ROAS across all paid channels, with a target of 3-4x ROAS or higher.
- Customer Acquisition: Reduce CAC by 15-20% while scaling acquisition efforts.
- Conversion Rate Optimization: Improve conversion rates by 10% across all platforms through testing and optimization.
- Revenue Growth: Contribute to BeMe’s overall 30% YoY revenue growth targets.
Qualifications:
- Proven experience in performance marketing, managing campaigns on social, search and other performance channels.
- In-platform execution experience with Facebook Ads Manager, Google Ads, TikTok Ads, and Amazon/Walmart PPC.
- Strong data analysis skills with proficiency in Google Analytics, Amazon Brand Analytics, and Excel for quantitative insights.
- Exceptional ability to analyze campaign performance and identify optimization opportunities using advanced data insights.
- Proven track record of building, scaling, and optimizing campaigns with a strong focus on ROI and CPA reduction.
Tools & Technologies:
You will work with tools like Google Analytics, Amazon Brand Analytics, Facebook Ads Manager, and TikTok Ads to drive performance.
Innovation & Learning:
Stay up-to-date with the latest trends, tools, and best practices in performance marketing, especially leaning into AI. Constantly experiment with new strategies to improve efficiency and drive growth across channels.
Our Mission:
At BeMe, we aim to make wellness convenient and accessible for all. We foster a collaborative, innovative culture driven by excellence. If you’re passionate about wellness and want to make an impact, join us at BeMe.
Benefits:
- Competitive salary + performance-based bonus.
- Stock options in a growing brand.
- Remote work environment
- Opportunities for professional development and growth.
