At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That's why we partner with ethical factories around the world. Work with high quality and more sustainably sourced materials. And share the true cost of every product we make. But there's a lot more work to be done, and we're excited to be growing a team of motivated humans that are up for the challenge.
The Everlane social team is responsible for driving brand awareness, building a strong and engaged community, and being innovative thought leaders in the social space to create engaging content to support Everlane's growth objectives. The Social Media Manager will be a key member of the social team working closely with cross functional partners across brand, creative, PR, Influencer, and merchandising to ensure our social strategies align with brand and campaign objectives. Your day-to-day will include post planning, posting across channels, leading community management, ideating creative concepts to support our channels, light video editing, content creation to support Stories and Pinterest in tools like Canva. You'll also assist with reporting, attending campaign shoots to capture LoFi video to support our content needs. You will also be someone who is obsessed with social, what's trending in the cultural zeitgeist and always be thinking about how you can bring Everlane into those conversations in authentic ways. Your work will drive brand awareness and heat for key moments and will play a big part of customer acquisition and retention. As the Manager, Social Media, you will be responsible for developing and executing creative content strategies that enhance our brand presence across various social media platforms. You will produce engaging visuals and compelling narratives that resonate with our target audience, ultimately driving brand awareness, channel growth, and sales.
This position reports directly to the Director of Content & Social and is based in our Los Angeles Creative Studio located in the Arts District.
Your day-to-day:
- Execute a comprehensive social media strategy for multiple social media platforms that aligns with overall brand objectives and target audiences.
- Continuously monitor, track, and analyze social media metrics to optimize performance and identify new growth opportunities.
- Stay up-to-date with social media trends, emerging platforms, and best practices, to continually incorporate new approaches into our social media strategy.
- Assist in brainstorming and executing innovative marketing ideas, including giveaways, contests, and collaborations.
- Collaborate: You are a self-starter and a fountain of ideas, but also know that successful execution requires managing multiple projects cross-functionally, taking in and prioritizing requests from across the organization, and communicating with stakeholders.
- Content Creation: You will concept, develop, produce and edit engaging content that resonates with our audience across key channels, staying ahead of trends and features to ensure relevancy. Bring authenticity, wit, humor, relatability, confidence, enthusiasm, joy and a unique perspective to our social presence.
- Platform Management: Develop and maintain the content calendar, ensuring timely and relevant content that aligns with key business and marketing initiatives across our social channels like Instagram, TikTok, YouTube, Threads, Pinterest, etc. This will include post creation including writing and editing captions, optimizing posting times, content posting, monitoring, and engagement.
- Community Management: Lead community engagement across our social channels by engaging in conversations with people in our community, and new communities within our target audience. This will include replying to comments on our posts, engaging with users tagging us on posts, and finding relevant topics & communities for us to engage with to drive awareness.
- Reporting: Assist with weekly, monthly, quarterly and ad hoc reporting to track against our company and department goals.
We'd love to hear from you if you have:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2-5 years of experience managing social media platforms (2M+ audience total).
- In-depth knowledge of social media platform trends, with experience in developing and executing successful social media strategies.
- Experience creating visually compelling and engaging social media content, with a strong eye for photography and video.
- Strong copywriting skills, with the ability to write and edit engaging captions.
- Strong logical reasoning skills, data sensitivity, and proficiency in Excel.
- Experience working with influencers and brand partners to drive co-branded content and campaigns.
- Strong project management skills and the ability to manage multiple projects at once.
- Excellent communication skills and the ability to collaborate with cross-functional teams.
- Passion for fashion and a strong interest in social media marketing.
- Awareness of global fashion trends and marketing milestones, with an understanding of young consumers' topics and aesthetics.
- Experience with social media advertising and paid campaigns.
- Knowledge of SEO and online marketing strategies.
- Familiarity with influencer marketing and executing campaigns from inception through launch.
California resident: At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The annual compensation range for this role is $85,000 - $94,000.
This range is based on the San Francisco geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location.
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