Manager, Brand Marketing

Ann Taylor • Full-time • New York, NY, US • $85k - $90k / year • 3w ago

About Us

KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, LOFT, Lane Bryant, and Talbots. Individually, our brands are unique and strong. Together, we are powerful.

Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.

About The Role

The Manager of Brand Marketing is integral to the development and execution of omni-channel marketing and brand strategies. This individual contributes to seasonal strategy and is the key driver of cross-functional alignment and execution. Key responsibilities in this role include crafting product campaigns based on business priorities, hind sighting and user testing, overseeing promotional events execution and guiding cross-functional teams to implement brand strategy. This leader is also the primary in-season liaison with merchandising, planning, digital marketing and creative to bring monthly and daily storytelling to life.

The impact you can have

Contribute to seasonal strategy through cross-functional partnerships - ensuring multiple inputs synchronize into cohesive program and product briefs.
Drive implementation of seasonal projects inclusive of storytelling direction, asset requirements, and omni channel action plan.
Craft product marketing campaigns including product launch plans that support larger business objectives.
Liaise with store teams to implement the fullest expression of key initiatives across the store fleet.
Lead store marketing efforts – implementing localized strategies inclusive of events, in-mall marketing and brand awareness tactics to support store openings and relocations.
Contribute to overall promotional strategy and manage omni channel execution of all brand and promotional events.
Responsible for integrating credit card communication and loyalty program content into overall seasonal planning, ensuring well-crafted celebration points.
Own the seasonal marketing hindsight process, measuring and evaluating the effectiveness of all programs as well as providing recommendations for future.

You’ll bring to the role

BA/BS in Marketing, Business, Media Communication or related field; MBA a plus.
5+ years' experience (retail marketing experience highly preferred).
Strong manager with working knowledge of the user journey/experience across site (desktop and mobile), social and store.
Natural problem-solver with the ability to perform under pressure.
Outstanding verbal and written communication skills with a demonstrated ability to influence teams.
Ability to succeed in fast-paced environment that requires multi-tasking.
A sense of enthusiasm and passion for fashion marketing, keeping a finger on the pulse within the retail landscape.
Experience building and managing a seasonal budget, overseeing monthly financial reconciliation.

Benefits

You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
Support for your individual development plus opportunities for career mobility within our family of brands.
A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*
Medical, dental, vision insurance & 401(K)*
Employee Assistance Program (EAP)
Time off – paid time off & holidays*
The target salary range for this role is: $85,000 - $90,000*
Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

This position works in a hybrid model, with 3 days per week worked in the New York City location and 2 days per week worked remotely.

Location:

Times Square Tower-ANN-New York, NY 10036

Position Type

Regular/Full time

Equal Employment Opportunity

The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.