MCoBeauty Expands Across the US, with a New Office in the Heart of NYC!
MCoBeauty, one of Australia's largest beauty brands, has officially landed in the United States and is continuing its rapid growth! With our US headquarters now based in the iconic Rockefeller Center in New York City, we’re thrilled to bring our high-quality, affordable beauty products to the US. MCoBeauty’s innovative range is already making waves in the US market, and we’re excited about the opportunities ahead as we grow our presence and continue to deliver exceptional beauty solutions across the country.
Join us as we build on this exciting momentum and solidify our position as a top beauty brand in the US!
Job Overview:
The Head of Trade Marketing will be responsible for driving our trade marketing strategy in the U.S. market. This role will manage relationships with key retail partners, develop promotional plans, and execute in-store activations to ensure brand growth and visibility. The ideal candidate will have a deep understanding of the U.S. beauty landscape and strong experience in building and executing trade marketing strategies across various channels.
Key Responsibilities:
- Retail Strategy: Develop and implement comprehensive trade marketing strategies for MCoBeauty & Vidacorp brands across both the USA & LATAM.
- Own 4 Ps: Design and execute 4Ps strategy. Develop and implement price, promotion, product & placement strategies to effectively disrupt the path to purchase. Collaborate with sales teams and retail partners to align on promotions, product launches, pricing strategies, and in-store experiences.
- Own and Ensure Through the Line planning: Own and drive through the line planning end to end to ensure winning execution
- Collaborate with Cross-Functional Teams: Work closely with sales and marketing teams to ensure cohesive communication and alignment on brand goals and initiatives.
- Budget Management: Manage trade marketing budgets, ensuring effective allocation of resources to achieve the highest return on investment. Track the performance of trade activities and adjust strategies as needed to maximize effectiveness.
- Support for Account Directors and Sales Team: Work in close partnership with account directors and the sales team to support the execution of trade marketing initiatives, ensuring alignment with key retail strategies and goals. Responsible for building retailer sell stories.
- In-Store Merchandising: Oversee the development and execution of in-store displays, point-of-sale materials, and other visual merchandising initiatives to ensure brand visibility and engagement at the point of purchase.
- Reporting & Analysis: Track and report on the performance of trade marketing activities, providing insights and recommendations to improve future campaigns. Monitor sales data, promotional results, pricing effectiveness, and competitive activity.
- New Product Launches: Lead trade marketing efforts for new product launches, ensuring alignment with overall marketing strategies and securing retailer support for successful product rollouts.
Key Qualifications:
- Bachelor's degree in Marketing, Business, or related field
- 7+ years of experience in sales and/or trade marketing, preferably within the beauty, cosmetics, or consumer goods industry
- Strong understanding of the U.S. retail landscape, including mass, specialty, and e-commerce channels, understanding of LATAM retail landscape a plus
- Proven experience working with major U.S. retailers such as Target, Ulta, and Sephora
- Experience developing and executing pricing strategies in alignment with promotional plans
- Excellent communication and relationship-building skills
- Strong analytical skills with the ability to translate data into actionable insights
- Experience managing budgets and working cross-functionally with sales and marketing teams
- Ability to thrive in a fast-paced, dynamic environment with a strong entrepreneurial spirit
