Design Your Future at PVH
Coordinator, Global Public Relations - Calvin Klein
Position Summary
The Coordinator, Global Integrated PR will support the Global Integrated Senior PR Manager on all communications strategies, editorial and celebrity sample trafficking with Global PR, cross-functional partners, media, and stylists as well as always on fashion trend product pitching, reporting and seeding initiatives.
This role will assist in ensuring that the brand equity and demand for key Calvin Klein products and brand moments connect and inspire new/existing audiences via media and owned channels.
Responsibilities
- Support for Senior Manager, Global Integrated PR/PR team in development of global communications strategies, programming and activations that drive demand and energy aligned to brand goals and business objectives.
- Manage editorial and celebrity sample requests with key global publications taking place in North America for mainline, runway collection, new product ventures collections, and licensees (when needed).
- Lead long-lead and short-lead always on product pitching for roundups and gift guides.
- Coordinate with affiliate marketing lead to leverage media program for organic pitching.
- Coordinate with samples lead on logistical day-to-day sample trafficking, closet organization and asset management.
- Manage and maintain editorial sample trafficking, coverage and product pitching reports.
- Oversee execution and management of seasonal press dinners and seeding initiatives.
- Assistance with administrative tasks and invoicing.
- Monitor and track industry trends and news and provide regular weekly reports on industry trends, media moves, and competitive analyses.
- Develop and maintain a strong network of industry contacts including press and stylists.
Qualifications
2-3 years of relevant experience in Fashion PR/Communications with a focus on editorial product and trend storytelling and runway/collection show execution. Must have key media and celebrity stylist relationships and proven track record within fashion/entertainment/culture industries.
Education: Bachelor’s Degree Required
Skills
- Strong interpersonal skills – must be a team player!
- Strong written and verbal communication skills with meticulous attention to detail.
- Relationships with key editors and stylists at major outlets necessary.
- Ability to work productively in a fast-paced, creative, collaborative environment.
- Deep knowledge and interest in media trends.
- Be in the know – stay current on fashion, entertainment, lifestyle, culture, art, music and design trends.
- Live the function – have a strong POV on media, digital platforms/commerce and latest trends.
- Resourceful, creative and self-motivated with strong organizational skills and aptitude for immediately developing a highly organized approach to managing multiple projects.
- Must be motivated, flexible, poised, and adaptable in rapidly changing and fast-paced environment.
- Developed editorial and design skills (writing, editing, grammar, proofreading, laying out + designing presentations, etc.) along with a high-level of creativity.
- A strong aesthetic sensibility and exposure to/understanding of fashion, photography, architecture, and/or art required.
- Familiarity with PR tools and software, such as Meltwater, Fashion GPS/Launchmetrics, Lefty, Tribe, and MuckRack.
- Google Sheet / Excel proficiency is required.
Internal & External Contacts
Internal: Integrated Marketing (Integrated Marketing, Social Media, Brand Advocacy and Community Management) and CMO (Corporate/Internal Comms, Talent, Brand Experience, Media, Creative, Marketing Operations)
External: Agencies, Partners, Vendors
Decision Making
This role will support the Senior Manager, Global Integrated PR in the decisions related to day-to-day management and optimization of seasonal marketing strategies and execution; solving problems by providing creative solutions and driving continual efforts to maintain Calvin Klein Brand standards.
Resourcefulness/Creativity
This role must be highly creative in the development of integrated PR/communications strategies and its implementation across the multiple regions and licensed partners.
Environment
The environment is extremely fast-paced and deadline driven but maintains a supportive and team-oriented atmosphere. Travel as needed.
This position is not eligible for sponsorship.
Pay Range:$60,000 - $70,000
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH
