Job Description
We are looking for an experienced and strategic Product Program Director to lead our global product marketing efforts and report to the Head of Global Product & Solutions Marketing. You will oversee three Global Product Marketing Leads, ensuring the successful development of marketing strategies across our product portfolio.
You Will:
- Lead a team of three Global Product Marketing Leads - promoting a collaborative culture.
- Become an expert on our advertising and marketing products, understanding features, benefits, customer needs, and industry trends.
- Develop and implement comprehensive product marketing strategies that align with our goals - ensuring consistency across global markets.
- Oversee market research to identify trends, customer needs, and competitive landscapes. Use insights to guide product prioritization, positioning, and marketing strategies.
- Guide the team in managing the entire product lifecycle, from brainstorming to launch and post-launch optimization - ensuring successful product introductions.
- Work with product management, sales, and regional marketing teams to ensure cohesive marketing efforts. Working with our Integrated Marketing Lead to ensure communication and cohesion across departments and regional teams.
- Monitor goals to measure the effectiveness of marketing strategies. Provide regular reports and insights to senior leadership.
- Build relationships with product management team and business leaders. Gather feedback to improve product offerings and marketing strategies.
- Promote improvement and new ideas within the product marketing function - staying ahead of industry trends and best practices.
- Manage and allocate marketing budgets, ensuring appropriate use of resources to achieve our goals.
Qualifications
You Have:
- Bachelor's degree in Marketing, Business, or a related field.
- 7+ years of experience in product marketing within the advertising, marketing, or technology sectors.
- Experience in the advertising and marketing industry, including trends in identity, data, technology, and AI.
- Experience collaborating with product development and sales teams.
- Expertise in translating complex technical features into clear customer benefits.
- Experience interpreting data, producing insights, and optimizing marketing performance.
- Proficient in using marketing automation, CRM tools, and digital marketing strategies.
Additional Information
The anticipated base salary range for this position is $136,000-$219,650. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com
This is remote eligible.
About Dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Dentsu, Innovating to Impact.
Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
