OLAPLEX, Inc. (Nasdaq: OLPX) is an innovative, science-enabled, technology-driven beauty company. We are founded on the principle of delivering effective, patent-protected and proven performance in the categories where we compete. We strive to empower our consumers to look as beautiful on the outside as they feel on the inside. We believe every person deserves to have healthy, beautiful hair, whether they are visiting a salon or caring for their hair at home.
OLAPLEX has been able to achieve phenomenal growth and we continuously seek exceptionally talented individuals who can support our innovation and creativity. Collaboration and flexibility are at the core of our commitment to each other and to the success of OLAPLEX.
About the Role:
In this temporary role, you will serve as the Global Integrated Marketing Manager, responsible for the development and implementation of our go-to-market vision & strategies and driving the execution of marketing campaigns to achieve the organization's goals. You will work closely with cross-functional teams, manage campaign planning and execution, and collaborate with internal and external stakeholders to ensure effective marketing activation. This role requires strategic thinking, strong project management skills, and the ability to analyze data and insights to optimize marketing performance.
Responsibilities
360 Campaign Development:
- Contribute to the development of the organization's marketing strategy, aligning it with business objectives
- Deep knowledge of the market, prestige hair care industry landscape, competitor analysis, and customer insights to identify opportunities to reach target audience segments
- Set the vision & strategy for our 360 go-to-market calendar, declaring primary, secondary, seasonal, differentiated stories based on business priorities and innovation big bets. Marketing programs support the needs of regional and international markets
- Support in the setting of marketing goals, defining KPIs, and establishing success metrics.
- Drive big picture thinking. Connect the dots to maximize campaign impact: ability to digest, synthesize, and leverage information across the business to inform decisions, turn individual ideas into broader integrated campaigns and help functional teams drive greater impact in their day-to-day roles
- Ensure our marketing delivery is tightly connected to the business priorities and that clear correlation between marketing and financial performance is consistently measurable and acted upon
- Synthesize data and insights into a coherent, clear and compelling strategy and campaign brief. The campaign strategy should enable different channels to activate, while being focused enough to coordinate all efforts
- Ensure appropriate measurement plans are in place and be a core lead in the process that will drive the marketing teams to operate consistently against them
Campaign Planning and Execution:
- Develop marketing briefs and toolkits for the Creative team and Channel Owners to activate against, and delivering clear direction for each partner to build their strategy
- Collaborate closely with the Innovation team to ensure messaging and campaigns are consistent with product positioning and key benefits
- Manage the creation of compelling campaign materials, working with creative teams to tailor the content for targeted demographics
- Lead the development of internal & retailer presentations for campaign / product launch, including launch playbooks that consolidate product launch details, message hierarchy, marketing concept, visual assets, and go-to-market strategy
- Collaborate effectively with regional and local country marketing team to deliver effective & sustained marketing plans
- Lead the planning, coordination, and alignment of marketing campaigns across various channels (e.g., digital, social media, PR, EDU, Trade)
- Coordinate with regional marketing teams to localize global campaigns effectively, ensuring relevance and resonance in diverse international markets
- Manage the campaign timeline, budget, and resources to ensure timely and successful delivery
Cross-Functional Collaboration:
- Collaborate closely with Sales, Innovation and Finance, to align marketing strategies with overall business goals
- Partner collaboratively with cross-functional teams including Creative, Integrated Marketing Communications (Influencers, Social Media, PR), Paid Media, eCommerce, Innovation, EDU, Sales, and Operations to create a strong, seamless brand experience across all touchpoints along the consumer decision journey
- Foster strong relationships with external partners, agencies, and vendors to support marketing initiatives
- Effectively communicate marketing plans, objectives, and results to key stakeholders at all levels
Data Analysis and Insights:
- Utilize data analytics tools and methodologies to analyze marketing performance, customer behavior, and market trends
- Conduct in-depth market research to identify trends, customer insights, and competitive landscapes, translating findings into actionable campaign plans
- Oversee campaign budgets and performance metrics, optimizing strategies based on insightful analysis and data-driven decision-making
- Develop regular reports and presentations to communicate key findings and recommendations to stakeholders
- Monitor campaign performance, analyze results, and make data-driven recommendations for optimization
Budget Management:
- Assist in managing the marketing budget, ensuring effective allocation of resources and cost optimization
- Collaborate with Director and Finance team to track expenses, manage vendor relationships, and negotiate contracts
About You:
- Bachelor's degree in Marketing, Business Administration, or related field. Advanced degree a plus
- 5-7 years of relative experience in brand management, or product development. Within beauty industry a plus
- Experience in both global (upstream marketing) and local (downstream marketing) teams
- Experience managing budgets, analyzing financial data, and making data-driven decisions
- High degree of proficiency with Microsoft Office, especially PowerPoint and Excel or G-Suite platforms
- Strong project management skills and understanding of how to deliver against the priorities of multiple stakeholders in a complex environment
- Analytical/strategic thinker and creative problem-solver; resourceful
- Creative thinker who, using insights and data, can frame and solve problems in new ways and bring new marketing initiatives to the table
- Strategic thinker who can develop strategy frameworks & solutions that are highly actionable
- Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial and team-oriented environment, thrives in a fast-paced environment
- Excellent communication skills, great presenter, dynamic speaker, ability to influence across many layers of the organization
- Demonstrated leadership and can handle situations with confidence, tact, and resourcefulness
- Must have strong attention to detail, excellence in execution, with a "roll-up-your-sleeves" and "get it done" mentality
We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.
Our Total Rewards:
The annual base pay for this position is
$70,000 - $80,000. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.
- Competitive compensation
- Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
- Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options, Dependent Care Flexible Spending Account with Company Reimbursement
- Parental Leave: Up to 18 weeks for all new birthing-parents and up to 10 weeks for all non-birthing new parents
- Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
- Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
- Culture: Our team has an "attitude of gratitude" and a shared passion for our brand. Join our culture committee and/or DE&I champion team to play a role in building and sustaining our "secret sauce"
- Products: Twenty (20) free products per year, plus a friends and family discount
Our Commitment to Diversity, Equity, and Inclusion:
At OLAPLEX, we support and stand up for our community with our talent, content, messages, and product offering. We strive to build and nurture a culture where a focus on diversity, equity, and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as individuals and as a company, unifies our shared commitment to 'do well and do good'. We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a stronger and more creative work environment.
OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.
