Sr. Specialist, Lifecycle Marketing, Madison Ave Corp, New York City, NYNew York, United States of America
The Sr. Specialist of Lifecycle Marketing is a key contributor to the growth and success of Santander Bank by developing and executing strategies that nurture a customer throughout their entire journey with Santander. This individual will focus on designing personalized experiences at each stage (acquisition, onboarding, engagement, and retention) via multiple owned digital channels including email, SMS, push and in app messaging to enhance the customer experience and drive revenue growth.
As the Customer Engagement Marketing Manager, you will:
- Use data analytics and customer behavior insights, to identify customer needs at various stages of the lifecycle and develop targeted comms strategies tailored by segment
- Design and create visualizations of customer comms journeys to map out how comms will reach customers with the right messaging at various touchpoints
- Design and execute personalized comms plans for each customer segment via various digital channels, including: email, SMS, push and in-app messages
- Design onboarding journeys that provide a seamless customer experience ensuring that customers understand the value of their product and encourages early engagement
- Using customer analytics to develop retention strategies aimed at reducing churn and deepening customer engagement
- Working with the data and analytics teams to measure campaign effectiveness and track KPIs (ie. Acquisition targets, customer lifetime value etc) to identify areas of improvement and make data-driven decisions
- Create a comprehensive test-learn-optimize roadmap for the CRM channels
- Partner closely with other channel owners in the CRM team to assess cohesive communication strategy across outbound and inbound channels.
- Work with agency to create best in class creative
- Understand the MarTech stack and how to optimize usage of the various tools to create best in class campaigns
Education:
Bachelor's Degree or equivalent work experience: Marketing, Business, Communications,
Master's Degree Marketing, Business, Communications, Web/Graphic Design or equivalent field Pref
Work Experience:
3+ Years Digital Marketing or related experience required. Req
Skills and Abilities:
Understanding of the digital marketing landscape with an emphasis on tagging best practices.
Experience with defining digital analytics strategy and taxonomy for data collection.
Proficient in conversion data identification and collection and use of the same in creating conversion funnels.
Proven experience in vendor relationships.
Experience with email and social media marketing campaigns.
Exceptional interpersonal, verbal, and written communication skills.
Diversity & EEO Statements: At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.
Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.
Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occasional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.
Employer Rights: This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.
Primary Location: New York, NY, Madison Ave Corp
Other Locations: New York-New York,Massachusetts-Boston
Organization: Santander Bank N.A.
