About Kassandra Global:
Kassandra Global is a dynamic and innovative multi-strategy opportunity fund with a focus on high-impact sectors, including energy, mining, real estate, hospitality, and more. Our mission is to drive both financial returns and sustainable development across emerging markets. We are seeking a talented Marketing Generalist to support our growth and take charge of our marketing initiatives.
Position Overview:
We are looking for a motivated and versatile Marketing Generalist who can execute a range of marketing tasks, from content creation to go-to-market (GTM) strategy implementation. You will work closely with various teams to ensure that our messaging is aligned with business goals and resonates with our audience. This role is critical to enhancing our brand presence, supporting lead generation, and driving growth through effective marketing strategies.
Key Responsibilities:
Content Marketing:
- Develop, write, and manage compelling content (blogs, whitepapers, newsletters, social media, case studies) to engage and inform our target audience.
- Ensure that all content aligns with our brand voice and tone
- Create content quickly and on the fly - we are a fast paced environment and will need decks, white papers, one pagers, and email copy quickly.
Marketing Strategy:
- Assist in the development of comprehensive marketing strategies to support Kassandra Global’s business objectives.
- Conduct market research and competitor analysis to identify opportunities and refine positioning.
- Monitor and report on key marketing metrics, providing insights to improve ongoing campaigns.
- Go-to-Market (GTM) Strategy:
- Support the planning and execution of GTM strategies for new products, services, or investment opportunities for our firm or our portfolio
- Define target audiences, positioning, and value propositions for effective market entry.
- Data management and project management for our initiatives.
Digital Marketing:
- Manage and optimize digital marketing channels (social media, email, and web) to drive brand awareness and lead generation.
- Analyze performance data and refine digital strategies based on insights.
- Work on our website and portfolio companies with an easy to use interface called Octane.
Brand Management:
- Ensure consistency in brand messaging across all marketing materials and channels.
- Maintain a strong and professional brand presence in the market, identifying new opportunities to enhance visibility.
Qualifications:
- Be really great at marketing, willing to bring in fun ideas, and really well rounded.
- Experience in marketing, preferably in the financial or investment sector.
- Proven experience in content marketing, digital marketing, and GTM strategy development.
- Strong writing and editing skills with an eye for detail.
- Familiarity with digital marketing platforms (Google Ads, LinkedIn, SEO tools, email marketing software).
- Ability to work independently and manage multiple projects simultaneously.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Excellent communication and collaboration skills.
Preferred Skills:
- Experience in a B2B or financial services environment is a plus.
- Knowledge of emerging markets and investment trends.
- Experience with CRM and marketing automation tools.
Why Join Us? At Kassandra Global, you’ll have the opportunity to work in a fast-paced, entrepreneurial environment where your work directly impacts our mission of driving positive change across emerging markets. We offer a collaborative culture, opportunities for growth, and a platform to make a meaningful difference.
To Apply:
Please send your resume and a cover letter detailing your relevant experience to info@kassandraglobal.com.
Equal Opportunity Employment Statement:
Kassandra Global is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All employment decisions at Kassandra Global are based on business needs, job requirements, and individual qualifications, without regard to any legally protected status.
