Business Overview
WPP Unite Overview
There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.
The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.
GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.
WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.
Barrows
Barrows brings 40 years of expertise in retail design and marketing, and excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences.
As a key part of WPP Unite, Barrows will help shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world’s leading consumer goods companies.
Role & Responsibilities
Within the WPP Unite structure Barrows is seeking a dynamic Creative Director responsible for leading and inspiring the creative team to develop innovative marketing campaigns that drive sales and brand engagement. The creative team works to develop commerce marketing concepts and designs for integrated marketing programs and experiential retail designs at mass retail across the US. They collaborate with clients to understand their vision, translating it into compelling visual and strategic concepts, and ensuring all creative output aligns with brand identity. They unlock big ideas that engage US and global audiences and produce compelling content that supports our clients' stories across digital and physical retail.
In addition to bringing a killer attitude and energy, this individual must be able to:
- Lead the creation of shopper marketing programs from concept development to design and execution
- Serve as a leader, creative mind, and project manager in one
- Connect the dots between creative and strategy to tell the client’s story
- Drive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutions
- Ensure the team delivers creative excellence through structured guidance, mentorship, and inspiration; take lead role in infusing team with digital and shopper knowledge through ongoing training
- Proactively drive the process to generate and brief in creative, actionable, and unique projects rooted in a clear idea and insight, demonstrating in-depth knowledge of client’s business and the audience
- Develop creative briefs for ideation sessions and lead creative brainstorm sessions for client opportunities
- Create strategically sound designs and concepts against the required brief and revert
- Work collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on brief
- Be the face representing Barrows creative to clients and agency partners, relying on deep understanding of brands and the trade
- Confidently articulate and defend our work; ideate and solve problems with clients
- Craft and deliver highly-strategic creative presentations
- Work with the client service team to identify growth opportunities with current and prospective clients
- Craft the design associated with the client’s brand/project
- Provide a strong design point of view regarding messaging hierarchy, typography, layout, and color
- Develop and implement processes and structures to achieve creative vision
- Generate exploratory mood boards by gathering literature and internet references
Qualifications
- 10+ years of agency and/or strategic creative experience in brand, trade or shopper marketing or category management
- CPG/Shopper experience a must
- Strong portfolio showcasing successful shopper marketing /CPG campaigns, demonstrating a range of creative concepts and execution
- Team leadership experience
- Excellent verbal and written communication skills, with the ability to present ideas and creative concepts clearly and persuasively
- Elevated understanding of the retail trade environment, including omnichannel and physical/digital retail integrations
- Creative strategy and copywriting experience strongly preferred
- Ability to lead and drive client solutions through ambiguity, and adapt to changing priorities
- Ability to work in the office 3 days a week
Salary & Benefits
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
Benefits Include
- Unlimited PTO
- Medical, Dental, Vision (with an option for free medical care!)
- 401K with a % match
- Various maternity/paternity leave options
- Fully funded disability and life insurance options
- Headspace subscription
- Wellness Stipend
- and more....
GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
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