- Full-time, hybrid schedule
- Support acceleration of Guerlain’s brand site efforts, including e-merchandising, strategic planning, operational support, and best-in-class site experience. Assist in implementing key digital marketing efforts across performance marketing and CRM to achieve Guerlain.com goals.
Job Responsibilities - Support growth of Guerlain.com business
- Maintain Guerlain.com Site Content Calendar to ensure there is one consistent customer experience
- Communicate calendar changes and updates regularly to necessary cross functional teams.
- Business Performance
- Monitor Guerlain.com business to achieve fiscal sales goals
- Track daily and weekly sales targets
- Implementing initiatives as needed to meet sales goals
- Site Merchandising & User Experience:
- Monitor site content and experience:
- Communicate calendar changes and updates regularly to necessary cross functional teams.
- Ensure best-in-class, optimized site merchandising execution
- Partner with site team on timely updates to create luxurious customer experience
- Collaborate with HQ on site content updates and needs
- Update select site content such as offers/promotions, promotional messaging and on site search
- Budget planning & Forecasting:
- Inventory Management
- Keep track of active products inventory, manage inventory activation and sample/GWP inventory tracking.
- Lead in collaboration with Sr Manager forecasting projects for new launches and ecommerce support elements
- Digital Marketing
- Support Sr Manager in 360 strategic execution of key launches and website performance
- Lead wrap-up reports and analysis on key online tactics to share widely with cross-functional teams
- Support execution of Paid Media marketing tactics by sharing assets with agency and including tactics in Site Content Calendar
- Execute Email Marketing plans with supporting tools and HQ
- CRM:
- Liaise with customer service team to ensure timely resolution of customer questions and order issues
- Pro-actively share relevant training materials and press with Customer Service team to better service clients
- Collaborate with Sr Manager in scheduling, orchestration, and monitoring live shopping events on a monthly and ad hoc basis
- Analytics & Reporting:
- Monitor Google trends and paid search trends.
- Assist with analysis of performance metrics
- Own 360 DTC Learnings and Growth Opportunities to Share with Team
- Competitive Landscape:
- Provide regular updates on competitors’ online presence, including mobile and social media, with specific callouts to innovation and newness.
- Proactively searching data and be the catalyst/gold mind of information to share back with the team to keep growing DTC business and stay competitive
- Perform additional duties and responsibilities as necessary to support business growth
SUPERVISION RECEIVED
E-Commerce Senior Manager
Profile
3 years of experience in the beauty and/or Digital/E-Commerce preferred Detail-oriented; able to multi-task, prioritize, and manage multiple projects simultaneously in a fast-paced, deadline-driven environment Strong organizational skills and able to pr proactively problem solve Able to communicate effectively, collaborate, and influence across groups Strong understanding of Ecommerce KPIs, data analysis, and reporting tools Proficient in Microsoft Office Suite (Outlook, Excel, PowerPoint) and Google Analytics Strong and effective business writing skills Aptitude for working with Internet tools (i.e., web-based reports, databases) Ability to deals with confidential information and/or issues using discretion and judgment
Additional Information
This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
All your information will be kept confidential according to EEO guidelines.
LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.
While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of $60k-$70k.
