Design Your Future at PVH
Sr. Manager, Global Influence - Calvin Klein
Position Summary
The Sr Manager, Global Influence (Culture) will support the Global PR & Influence Sr Director in the creation, management & execution of Global talent programs, focusing on Mega level social media influencer talent and rising celebrity across music/dance, entertainment, sports/esports, and fashion (500K+ following on one platform).
Key within this role is to create and manage a deep network of talent to leverage across the brand. The role will create brand equity and demand for key CALVIN KLEIN products and stories. The position with partner with the Manager, Global Influence (Licensee/Regions) to develop strategies that foster consumer connections and inspire new/existing audiences via organic influencer relations, paid content creation partnerships, and events.
Key Responsibilities
- Manages the development of a capable network of influence talent across music/dance, fashion, entertainment/social media, sports/esports, focusing on NA, EMEA and APAC regions in partnership with regional teams
- Establishes influencer objectives, priorities, plans and processes, consistent with Global business and brand goals.
- Creates clear influencer strategies to ensure maximum leverage and optimal service, across paid short and long term content programs, organic seeding, events, both proactive and reactive culture strategies in collaboration with internal teams
- Oversees the organization of the influencer calendar and reporting across Global influence activity
- Identifies and sources new influencer and rising celebrity talent & cross-channel trends.
- Manages internal relationships to ensure all plans reflect business priorities and needs.
- Identifies, ideates & implements ongoing influencer partnership opportunities across product, content & experience.
- Manages influencer budget(s) & invoicing
- Manages outreach, negotiations, and contracts with influencer partners.
- Manages all reporting around influencer programs based on existing/new platforms & consumer insights in partnership with regional teams.
- Creates inspiration internally and externally for the influencer function.
Internal & External Contacts
Internal: Influence Manager, Corporate Communications, Talent Relations, Advocacy, Social Media, Brand Experience, Omni-Media Group, N. America Marketing, Global Marketing, Creative, Legal, Fashion Office, CKI International Offices
External: Vendors
Qualifications
- 6+ years of relevant experience in the influencer/celebrity marketing space ideally with a fashion/lifestyle background
- Key relationships and proven track record within talent network necessary across sports/esports, music/dance, entertainment/social media and fashion, as well as experience coordinating long term programs and best in class influence content as well as events/runway and seeding a plus
- Understanding who is “up next” in the talent world, expert on social media trends and conversation
- Experience with EMEA, NA, and APAC market a plus
- Bachelor’s degree required
Skills
Skills:
- Strong interpersonal skills.
- Ability to work productively in a fast-paced, creative, collaborative environment.
- Deep knowledge and interest in influencer and digital trends, especially IG and Tiktok – lives and breathes culture
- Team player!
- Be in the know –stay current on fashion, entertainment, music, sports, esports, dance
- Live the function – have a strong POV on digital platforms/commerce and latest trends.
- Resourceful, highly motivated project manager.
SUPERVISORY RESPONSIBILITIES: Global Influence Sr Coordinator
BUDGETARY RESPONSIBILITIES: Supports influencer budget(s) & invoicing
DECISION MAKING: develop strategies for influencer relations through multiple channels
, including identifying new influencer talent and programming
RESOURCEFULNESS/CREATIVITY: must be highly creative in identifying new opportunities through influencer network to optimize CK strategy
ENVIRONMENT: fast-paced, open floor plan, deadline driven.
This position is not eligible for sponsorship.
Pay Range:$120,000 - $140,000
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH
