Sienna Charles, the premier ultra-luxury lifestyle company featured in magazines such as the WSJ, FT, Forbes, Robb Report, and more, is looking for a Marketing Director who will be responsible for outlining and executing our marketing plan in order to drive qualified traffic & leads to create sustainable business growth.
Key Responsibilities:
- Strategy Development: Play a key role in developing the digital marketing and content strategy, ensuring it aligns with business objectives and drives growth.
- Analytical Thinking and Benchmarking: Use data and analytics to make informed decisions, measure the success of marketing campaigns, and benchmark Sienna Charles' performance against best practices. Suggest new approaches based on these insights.
- Digital Marketing Expertise: Stay up-to-date with the latest digital marketing trends and techniques, and implement them into marketing campaigns as appropriate. This includes but is not limited to:
- monitoring landing pages and conducting A/B testing to optimize website elements to improve website performance,
- create external newsletters & members content
- improving performance of email campaigns,
- managing PPC campaigns,
- overseeing the SEO team, track and evaluate their performance, and
- collaborating with cross-functional teams.
- Tool Administration and Automation: Manage and optimize marketing tools to streamline and automate marketing processes.
- Budget Management and Reporting: Create and manage project budgets, monitor financial performance, and justify marketing investments to stakeholders. Prepare reports to summarize project status and results.
- Team and Project Management: Oversee the development and implementation of marketing projects, ensuring they are completed on time, within budget, and to the satisfaction of all stakeholders. Create systems & processes for the team to follow for repeatable success. Ability to work with videographers to produce high quality content.
Persona Fit:
- Character and Culture Fit: You should be a team player who can work well with others in a collaborative environment. You possess strong interpersonal skills, and you are able to communicate effectively with different stakeholders, including team members and management. You have a positive attitude, and you are committed to the company's mission and values.
- Attention to Detail: You have keen attention to detail, and you are able to manage multiple tasks and projects. They should be able to identify and resolve problems quickly and efficiently.
- Ownership and Management: You demonstrate a strong sense of ownership, and you take the initiative to lead projects and teams. You manage competing priorities and make decisions that are in the best interest of the project and the organization.
- Process and Data-Driven: You describe yourself as data-driven, and you use data and analytics to inform decisions and measure the success of marketing campaigns. You identify opportunities for process improvements and implement them to increase the efficiency and effectiveness of the team.
- Digital marketing techniques: With your understanding of the latest digital marketing trends and techniques, including SEO, SEM, Social Media, and email marketing, you lead the team to focus on the implementation of digital marketing campaigns that perform in a competitive market.
If the above describe you well and are attributes that come naturally to you, this would be a good indicator that you are right for the role.
Requirements:
- 3-5 years of Marketing Management experience with a great track record of keeping a plan and direct reports on track.
- A high degree of understanding and background in main marketing channels and platforms: Google Ads, Social Media, Email Campaigns, Inbound Lead Handling, and Press Management.
- Ideally experienced in a company with high-level B2C services in a similar industry: private banking, hospitality, or fashion or with high-level elite clientele.
- Results-driven, self-motivated individual that can lead a team of experts to excellence.
- Strong cross-functional communication skills, verbal and written.
- Experience driving projects, prioritizing tasks from start to finish, and leading cross-functional teams to completion.
Timezone:
Sienna Charles is based primarily in the EST timezone, and this role would require working primarily from 8 a.m. to 5 p.m. EST.
Why Sienna Charles:
Sienna Charles offers a fast-paced and engaging workplace with a strong passion for learning and improvement. It is a smaller team, providing the opportunity for you to work directly with the CEO and COO while having a significant impact on the company's direction and growth. We are looking for someone to be a part of the team who owns their tasks and life.
