The Manager, Content Marketing role will be responsible for strategic content planning, writing and execution for our mortgage brands, Motto Mortgage and wemlo. This position will manage and guide our copywriting, social media and any other content creators to develop engaging content across various channels. You will use your expertise in understanding storytelling, strategic messaging, and audience motivations to direct the brand’s content influence on business goals. Along with considerable daily writing and editing, there is particular emphasis on project and team coordination to ensure content is properly leveraged across platforms (web, mobile, media, social, etc.), and on data and research to measure and report on the effectiveness and reach of content whenever possible.
Essential Duties:
- Develop a deep understanding of the audiences for the mortgage brands including personas and what motivates those audiences.
- Lead the content creation team, including social media and copywriting personnel.
- Collaborate with marketing, sales, business leadership and vendors.
- Write and edit marketing content of exceptional quality that will help drive brand awareness, lead generation, sales and resale of our value proposition.
- Work with members of the marketing team to develop content strategy and plans to support the brand including brainstorming, reviewing, and holding team members accountable for results.
- Responsible for the content activities across all channels, audiences, and departments including but not limited to websites, digital, SEO, email, social media, content curation, traditional/print advertising, and events in conjunction with channel owners.
- Deliver regular reporting to leadership to inform on campaign results, research, adoption, and other metrics to help drive decision-making.
- Create editorial guidelines for the voice and tone of content and ensuring consistency across mediums.
- Perform regular research on the mortgage industry to create and recommend timely, topical, and relevant content.
- Audit content regularly to determine what should be kept, edited, overhauled, or retired based on corporate strategy, analytics, performance, and age of the content.
- Build out and management of our brand voice guidelines, personas, value-proposition, and other core content pieces that drive all messaging for the brands.
Job Qualifications:
- 5-7+ Years of marketing experience, preferably in content management and copywriting.
- 2-4+ Years management experience.
- Experience in the mortgage industry preferred.
- Strong copywriting skills.
- Strong SEO skills.
- Knowledge of content distribution and measurement.
- Experience as a people manager.
- Effective time management skills and the ability to multitask.
- Attention to detail.
- Professional and proactive work ethic.
- Excellent interpersonal, written and oral communication skills.
- Competency in Microsoft applications including Word, Excel, and Outlook.
- Education Requirements: bachelor’s degree in business administration, marketing and communications or advertising preferred.
Supervisory Responsibilities:
- Manages marketing team personnel.
- Oversees and provides ongoing performance feedback for marketing employees under direct supervision.
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 15 pounds at times.
Travel Requirements:
Hire Range/Rate:
$90,000 - $114,000
Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location. The offer rate represents one component of the RE/MAX Holdings total compensation package. Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.
- Competitive Medical, Dental, and Vision benefits
- Retirement plans with optimal company match
- Annual bonus/merit opportunity
- Educational Assistance
- Mental Health support program
- M.O.R.E. Events offered in-person and virtually
- Mentorship program
- Employee Resource Groups
- Community Engagement
- Diversity, Equity, and Inclusion
- Parenting
- Remote
- Women at RE/MAX
RE/MAX, LLC & Motto Mortgage
Now is your chance to become part of a world-class, industry leading organization. RE/MAX Holdings, Inc. is a business that builds businesses. We provide the tools, education and tech to our real estate network, which includes RE/MAX and Motto Mortgage franchises, agents, brokers, and consumers. Join us and build a career where your contribution is heard, your innovative ideas are valued, and hard work and collaboration truly makes a difference. Nobody in the world sells more real estate than RE/MAX!*
RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado. Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas!
RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
*As measured by transactions sides
Application Deadline: November 28, 2024
