Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations, serving more than 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive.
As a Nelnet company, the perks at NBS go beyond our benefits package. You’re part of a community, invested in you as an individual and united by our mission to create opportunities for people where they live, learn and work.
SUMMARY:
The Managing Director I of Marketing is the Chief Marketing Officer (CMO) for Nelnet Business Services and leads all aspects of the marketing functions for the division. The CMO is a strategic member of the senior management team and partner to other marketing and communication heads across the enterprise. This position oversees all marketing operations of the business unit and executes on the domestic and global marketing vision for each business vertical to achieve short- and long-term business goals. This position also drives brand identity and awareness, brand and product positioning and messaging, demand generation, and customer success marketing initiatives. The CMO leads a full-stack marketing team, including performance marketing, brand and content marketing, creative services, marketing technology, events, and customer communications. This position reports to the Chief Financial Officer (CFO) and contributes to the strategic framework and decision making for our long-term growth strategy.
JOB RESPONSIBILITIES:
Lead and motivate a high-performance B2B2C (business to business to consumer) Marketing Team across brand, creative, digital, content, demand generation, and customer success marketing functions, as well as customer communication and, event management.
- Coach team members to be accountable and maximize their effectiveness with specific goals and measurable KPIs.
- Design and scale a marketing program that can meet the demand of a multi-million-dollar business, with continuous expansion into new verticals and international markets through innovation and acquisition.
- Guide the development of integrated marketing plans by market and vertical, including strategies and tactics that increase brand awareness, relevancy, and generate demand.
- Partner with Nelnet’s corporate marketing and communications team to leverage centralized resources.
- Collaborate effectively with sales and product leaders to ensure that pipeline and revenue goals are met and exceeded on a consistent basis.
- Inspire a customer-first mindset focused on core values, leveraging data analytics and marketing technology, to improve digital customer experiences that help us acquire and retain valuable customers and create internal efficiencies.
- Operate a robust, integrated marketing technology stack and prioritize marketing technology projects to conduct and optimize customer and associate activities and business automation, and measure performance.
- Manage seven figure budget, coaching marketing leaders on allocating dollars appropriately across marketing technology, content creation, conferences, paid advertising, partnerships, PR, agency fees, etc., with a goal to maximize spend effectiveness.
- Align leaders internally around brand and cross-marketing objectives, forming strong partnerships across the division and enterprise, to achieve business goals.
- Clearly measure and report on the progress of marketing and engagement goals, KPIs, and the impact of marketing efforts.
- Stay on top of current marketing practices, and implement test-and-learn initiatives, to identify new strategies that can drive sales, create efficiencies, and have positive customer impact.
EDUCATION:
Bachelor’s Degree or equivalent (marketing or business preferred).
EXPERIENCE:
- 15+ years in marketing, with minimum of 5 years at a senior leader level (managing large teams, complex brand/distribution environments).
- Strong people leadership experience focused on professional development of associates.
- B2B (business to business), payments, and SaaS (software as a service) experience preferred.
- Experience building and managing diverse teams across the full-stack marketing and communications domain including growth, demand gen, brand, content and product marketing, creative, customer success, sales enablement, and marketing technology.
- Strategic experience managing brand and B2B omni-channel marketing strategies with significant experience connecting those strategies to business results and long-term growth.
COMPETENCIES – SKILLS/KNOWLEDGE/ABILITIES:
- Highly collaborative in building trust, developing and maintaining relationships, and partnering successfully with multiple stakeholders to champion the customer experience and reach company-wide goals.
- Entrepreneurial spirit with a willingness to challenge the status quo and move quickly to test and learn new strategies and tactics.
- Ability to balance priorities and move quickly in a rapidly changing environment with tight deadlines. Resourceful with a proven ability to do a lot with a little.
- Excellent communication with the ability to influence decision-making and direction.
- Experience with CRM, marketing automation, event management, project management, community, web analytics, artificial intelligence, and creative platforms.
Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK.
Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance.
Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at 402-486-5725 or corporaterecruiting@nelnet.net.
Nelnet is a Drug Free and Tobacco Free Workplace.
