Create Music Group is a data-driven music and technology company focused on empowering artists and labels. We provide you with the resources of a major label with flexibility of being independent. Trusted by the world's largest artists, labels, and brands - we’re revolutionizing the music industry and how the world hears their favorite songs by maximizing opportunities to monetize content across all platforms. Clients include Gashi, DeeBaby, Troyboi, Teo, and more.
Flighthouse, a beacon in the Gen Z digital entertainment landscape, commands a following of over 330 million across our owned brands. As a titan in the digital media industry, we're synonymous with cutting-edge Gen Z culture. FH Media, our expansive new media company, includes original content brands like Flighthouse, Retirement House, Teenager Therapy, among others, an Instagram distribution network spanning 100+ pages in 16 unique verticals, and a comprehensive full-service creative agency. Our clientele includes music and entertainment luminaries as well as leading global brands, making us a pivotal player in influencer marketing, original content creation, account management, and beyond.
VRTCL is a full service digital marketing agency run and founded by creators. Our key mission is to help artists and brands find their true voice and audience on TikTok and other short form platforms. We pride ourselves on our creative roots and digital expertise to help clients feel confident stepping into the unknown world of digital marketing. This means being involved in and educated on current pop culture moments, understanding artist audiences and constantly looking for ways to push the boundaries of digital marketing standards. Going viral is more than just a cool idea or a silly dance. Going viral means truly understanding your audience and the content they’re willing to consume. Being at VRTCL means being at the forefront of what’s hot and clocking it before it takes off.
Summary
The Marketing Coordinator will be responsible for assisting with various types of campaigns and services offered to our clients including influencer marketing, content seeding, full digital strategy services, programmatic ads, integrated marketing ideas, etc/ This role will support with engaging and creative TikTok campaigns, analyze metrics, and be the first point of contact with all influencer communications on assigned accounts.
Responsibilities
- Work across multiple accounts with different managers, assisting where needed (managing 3-5 accounts at a time)
- Act as a liaison between account managers and influencers/agents to ensure strong communication and coordination for music campaigns on TikTok, Instagram, YouTube, etc.
- Assist in managing and creating client content calendars for assigned accounts
- Curate target lists, negotiate influencer rates, and build relationships with creators and agencies
- Assist with administrative duties for all assigned accounts, including invoice submission, expense tracking, and data tracking
- Assist with monitoring and tracking campaign performances, providing consistent updates to Account Managers
- Assist with facilitaing agreement terms and payments between the team and content creators
- Provide feedback and insight on influencer selection during calls and email threads
- Create and update CreatorCore dashboards for assigned campaigns
- Assist with setting up digital advertising campaigns and analyzing performance data to optimize campaigns
- Assist with accounting tasks, such as updating revenue tracker sheets, requesting and submitting invoices
- Assist with creating and presenting marketing rollout strategies for multi-business unit music campaigns
- Assist with creative strategic planning and execution of music marketing campaigns
- Support with developing creative ideas for media platforms, including IG and TikTok, as part of music campaigns
- Work on original content ideas for IG channel network
Qualifications
- Bachelor’s Degree in Marketing, Communications, or a related field
- 1+ year experience in social media marketing, content creation, or influencer marketing
- Proficiency in using analytics tools to measure and optimize campaign performance
- Strong communication, interpersonal, and negotiation skills
- Excellent organizational and time management skills
- Ability to think creatively and adapt to changing trends and market demands
- Ability to manage multiple projects simultaneously
- Proficiency in video editing software such as CapCut preferred
- Passion for music and a keen eye for upcoming talent and industry innovations preferred
PAY SCALE
Equal Employment Opportunity
We are an equal opportunity employer dedicated to diversity and inclusion. We do not discriminate against applicants or employees on the basis of race, color, national origin, gender, sexual orientation, gender identity, age, disability, or any other status protected by law.
Fair Chance Policy
In accordance with the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with criminal histories. We evaluate candidates based on their qualifications and the nature of the offense in relation to the job for which they are applying.
