Overview
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products.
The Manager of Brand Creative will lead the creative execution for the brand, driving the development of compelling visual and narrative content across all platforms. This role is responsible for managing a team of designers, copywriters, and other creatives, ensuring the brand identity is consistently represented and elevated in all marketing materials. The Manager will work closely with the marketing and product teams to produce innovative campaigns, product branding, and digital content that resonate with the target audience and align with business objectives.
Responsibilities
- Lead creative strategy and execution: Manage the development of creative concepts for marketing campaigns, ensuring they align with brand strategy and goals.
- Oversee creative team: Guide and manage a team of designers, copywriters, and production staff to deliver high-quality, on-brand creative work.
- Ensure brand consistency: Maintain a strong, cohesive brand identity across all visual and verbal communications, including advertising, digital, and in-store materials.
- Collaborate with cross-functional teams: Partner with marketing, product development, and digital teams to ensure creative work aligns with broader business and marketing strategies.
- Develop creative assets: Oversee the creation of assets for various channels, including digital, social media, print, and in-store marketing.
- Monitor and improve creative processes: Continuously evaluate and refine creative workflows to optimize team efficiency and project quality.
- Incorporate consumer insights: Utilize market research and consumer feedback to inform creative direction and ensure the brand resonates with the target audience.
- Present creative concepts: Lead the presentation of creative ideas to internal stakeholders, articulating the vision and rationale behind each concept.
- Manage external partners: Collaborate with external creative agencies, freelancers, and vendors to ensure quality and consistency in outsourced creative work.
Minimum Education/ Experience
Bachelor’s degree in Graphic Design, Marketing, Fine Arts, or a related field.
5+ years of experience in creative roles, with at least 2 years in a leadership position.
Preferred
Preferred Education/ Experience
Master’s degree in Creative Direction, Marketing, or a related field.
7+ years of experience in creative management, particularly in fashion or lifestyle brands.
Preferred Certifications
Certification in Creative Direction, Graphic Design, or UX/UI Design.
Specific Skills Or Experience Required
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools.
- Strong portfolio showcasing creative leadership and brand-building projects.
- Ability to balance creative vision with business objectives and timelines.
- Excellent leadership skills to inspire and manage a creative team.
- Strong verbal and written communication skills, with the ability to present ideas clearly.
- Knowledge of consumer behavior and trends in the fashion or apparel industry.
Job Specific Competencies:
- Creative Leadership: Ability to lead a creative team and ensure high-quality, innovative work.
- Brand Stewardship: Expertise in maintaining and evolving a consistent brand identity across multiple platforms.
- Collaboration: Strong cross-functional collaboration skills, ensuring alignment between creative, marketing, and product teams.
- Project Management: Strong organizational and project management skills to oversee multiple projects simultaneously.
- Innovation: Ability to generate fresh, unique ideas that elevate the brand’s market presence and engage the target audience.
Core Competencies
- Data Fluency
- Written/verbal communication and listening
- Strong interpersonal and relationship skills
- Teamwork and collaboration
- Results orientation
- Adaptability
Core Values
Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.
Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We’re willing to sacrifice in one area if that leads to our overall success.
Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.
Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their Full Potential.
This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting HBI_TA@hanes.com.
To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.
EOE/AA: Minorities/Females/Veterans/Disabled.
Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by:
Telephone: 877.999.5553
Email: HBI_TA@hanes.com.
