Position: Head of Event Marketing
Company: Global Tradeshow Organizer
Compensation: $150k-$160k Base + Bonus
Location: New York City (Hybrid - 3 days per week)
Aspire is partnering with one of the fastest-growing global tradeshow organizers in the industry who are searching for a talented Head of Marketing. This role will focus on developing innovative growth marketing strategies and managing a growing marketing team.
The Job:
- Lead the US Marketing Team while collaborating closely with the Heads of Growth, Operations, and Content.
- Produce engaging copy and creative materials for various channels (web, email, print) and develop all promotional materials for campaigns (both print and digital).
- Collaborate with digital channel managers to design and implement effective brand awareness and lead generation campaigns.
- Adjust marketing strategies based on community insights and best practices from successful events.
- Establish strategic marketing partnerships with industry media, associations, and influencers.
- Implement marketing tools and processes to streamline the creative workflow and campaign management.
- Design and oversee the marketing budget, guiding strategies for media expenditures and collaborative marketing partnerships.
The Requirements:
- Minimum 8 years of marketing experience, preferably in the tradeshow and conference industry.
- Skilled in developing and nurturing marketing teams with diverse experience levels.
- Strong ability to engage and influence senior stakeholders.
- Committed to achieving KPIs in a flexible work environment.
- Excellent written, verbal, and interpersonal communication skills.
- Highly organized and detail-oriented, recognizing the importance of accuracy.
- Agile and adept at multitasking, with the ability to pivot and prioritize projects as needed.
If this sounds like you, please reach out to learn more!
We Are Aspire is acting as an Employment Agency in relation to this vacancy.
