On-site
Austin, Texas, United States
Are you ready to lead the charge in scaling an exciting portfolio of hospitality brands? As Director of Marketing, Hospitality at LV Collective, you'll be the strategic force driving the growth of our dynamic concepts, including Daydreamer Coffee, Tigerlilly, and Victory Lap. From local buzz to national acclaim, you'll craft and execute marketing strategies that set the standard in Austin and beyond.
In this role, you'll oversee every facet of marketing for our hospitality brands, from building brand awareness to orchestrating seamless go-to-market strategies for new locations. If you're a marketing visionary who thrives on creating unforgettable guest experiences and taking brands to new heights, we want to hear from you.
Ready to make a major impact? Read on.
The ideal candidate will be:
- The friend everyone texts when they need a dinner recommendation—because you not only know the best spots but also who's behind them, what's trending, and what's about to blow up.
- A strategic thinker who can craft marketing plans as effortlessly as you plan the perfect night out.
- Always ahead of the curve when it comes to hospitality and marketing trends, with your finger on the pulse of what's new and next.
- A multitasker who handles multiple projects with the ease of balancing weekend brunch reservations and the hottest events in town.
- A self-starter who doesn't wait for direction—you've got the initiative to dive in and get it done.
- Someone with a serious case of GSD (Get Stuff Done) and a love for both the creative details and the big-picture strategy
Job Responsibilities
Strategy, Management & Reporting
- Plan, develop, and implement all internal and external marketing efforts, including branding, digital marketing, PR, events, and collateral.
- Lead the charge on developing strategic marketing plans and budgets, working closely with executives to align goals across all hospitality brands.
- Manage a high-performing marketing team, providing coaching and development opportunities to foster professional growth.
- Analyze marketing performance data to provide actionable insights and ensure continuous improvement
Branding, Collateral & Advertising
- Maintain hospitality brand standards, ensuring consistent and authentic brand activation across all touchpoints.
- Lead the development of all marketing collateral (flyers, menus, web content, and more) to showcase the unique value of each hospitality property.
- Coordinate media buys and trades and manage targeted advertising campaigns across both print and digital platforms.
- Write and oversee copy for marketing collateral, web content, social media, presentations, and proposals
Public/Media Relations
- With our PR partners, develop and execute PR strategies that build awareness of our hospitality brands, ensuring consistent media coverage
- Serve as the main media contact for hospitality-related media inquiries, launching proactive public relations campaigns and managing reactive situations as needed
- Build relationships with press, influencers, and key publications to expand LV's brands' visibility and reach.
- Oversee corporate award submissions and industry recognition opportunities for our brands and their leadership
Website, Social & Content Marketing
- Lead the strategy, design, and content development for hospitality websites, ensuring a seamless user experience.
- Manage SEO and website traffic analytics to drive engagement and conversions.
- Oversee social media campaigns, creating engaging content that drives brand awareness, web traffic, and guest engagement.
- Collaborate with teams to create blog posts, articles, and multimedia content that align with the company's content marketing strategy
- Proofread and edit marketing materials for clarity, style, tone, and consistency with brand standards
Business Development & Partnerships
- Develop and implement guest loyalty programs that drive repeat visits and foster brand loyalty
- Collaborate with property managers and hospitality staff to identify and develop revenue-generating opportunities, such as exclusive experiences, event hosting, and upsell strategies.
- Drive strategic partnerships with local and national brands to increase brand visibility and enhance guest experiences.
- Support business development efforts by developing marketing materials for new initiatives and assisting with pitches and proposals
Other
- Assist with other duties and special projects as assigned.
- Ability to work late or on weekends may be required
Requirements
Education & Experience
- Bachelor's degree in Marketing, Hospitality, Business, or a related field.
- 7+ years of marketing experience, preferably in hospitality, Food and beverage, luxury, or lifestyle brands.
- Proven experience leading high-performing marketing teams and managing cross channel campaigns.
- Expertise in digital marketing, social media strategies, SEO, and analytics tools (Google Analytics, SEMRush, etc.).
- Experience working with CRM and marketing automation software (Hubspot, Salesforce, etc.).
- Proven ability to establish strong media relationships and secure impactful media coverage
- Experience with Toast or similar point-of-sale and restaurant management platforms
Business Skills
- Strategic thinker who can translate high-level goals into actionable marketing plans.
- Strong understanding of brand building, advertising, and public relations.
- Proficiency in Microsoft Office, Adobe Creative Suite, Canva and project management tools (Asana, Monday.com, etc.).
- Excellent oral and written communication skills with experience writing compelling marketing copy.
- Web savvy with a solid grasp of content marketing and SEO best practices
Personal Qualities
- Can-do attitude: Willing to roll up your sleeves and work outside your job description to get the job done.
- Lifelong learner: You're always on the lookout for new marketing trends and best practices.
- Multitasking guru: Able to juggle multiple projects while keeping an eye on deadlines.
- Excellent communicator: You know how to tell a brand's story while collaborating effectively with cross functional teams.
- Feedback-driven: You're not afraid of feedback, and you use it to drive continuous improvement.
Bonus Points if...
- You've worked in boutique or luxury hospitality brands.
- You have experience with influencer partnerships or brand ambassador programs.
- You've managed event marketing for high end or experiential brands.
- You have a strong network of media contacts and influencers in hospitality or lifestyle sectors
Benefits
LV Collective offers a collaborative, fun, and flexible work environment inside its beautifully designed office located in Downtown Austin, Texas. Perks include unlimited paid time off, a pet friendly office culture, a fully stocked breakroom with snacks, coffee, and sparkling water, free parking, and competitive benefits, including 401k, medical, vision, and dental. Team happy hours and lunches happen often, and ping pong matches daily.
