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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
The Sr. Manager, Marketing Communications will be responsible for different areas of the marketing communications function including, but not limited to; creative development, public relations, social media management, and media planning. A key responsibility of the role will be partnering with internal stakeholders and external agencies in the development of integrated marketing plans. Candidates should have a deep understanding of marketing tactics and advertising that drives brand love, awareness, consideration and conversation at a restaurant level.
Roles And Responsibilities
- Formulate, direct and coordinate marketing activities and strategies based on business objectives and market characteristics to promote products/promos
- Strategize and execute across different areas of business: PR, TV, Radio, Social Media, and Media planning
- Plan and execute media budget by determining channel strategy to maximize plan effectiveness and drive sales and traffic to restaurant
- Execute PR outreach for all restaurant and other initiatives
- Manage the production from conception to distribution of all TV, radio and digital assets, including routine feedback sessions, legal reviews, and final team approvals
- Manage the social media accounts for TH US, including content creation and strategy
- Support new market entry with strategy and execution plans
- Supports creative development of marketing communications programs, managing day-to-day execution of tactics across paid and owned channels that includes briefing, clear feedback, approvals, timeline management and budget tracking
- Partner with all agencies to successfully ideate, create and execute media plans that will support that business on a day-to-day, as well as longer term basis
- Partners with the larger marketing team, and cross functional internal teams to understand communication objectives, timelines and creative framework
- Drives campaign optimization of in market media to ensure that marketing communications is driving maximum results
- Has an understanding of the QSR media landscape and levers, and will work closely with Tims Media and Digital marketing teams to optimize
- Manage, protect and champion the brand positioning, voice, identity and promise
- Support the development of annual marketing plans and budgets against defined acquisition KPIs
- Leads budgeting and invoice payment for vendor/agency-related work
Required Skills
- Bachelor’s degree in Business, Marketing, Public Relations or related field
- 2+ years of progressive brand marketing experience, ideally in QSR, agency or a related field
- Experience marketing products in an innovative digital and offline space
- Ability to prioritize and deliver multiple tasks and projects effectively within a defined timeline
- Ability to thrive and succeed in a fast-paced environment
- Strong time management and communication skills
- Has strong attention-to-detail, advanced written and verbal communication skills, strong copy-editing and ability to judge creative and articulate constructive feedback to both internal and external partners in service of the creative vision
- Demonstrate meticulous follow-through and the ability to manage multiple projects simultaneously
- Strong teamwork and interpersonal skills
- Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include internal partners, agencies, vendors and internal teams
- Highly organized with an ability to work in a fast-paced and deadline-driven environment
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Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
