Johnstone Supply is looking for a Digital Marketing Manager. This driven individual will lead impactful campaigns, drive online growth, and amplify our brand's digital presence. If you’re passionate and eager to engage audiences, and motivated by measurable results this role is for you!
Responsibilities
The responsibilities of the Digital Marketing Manager include, but are not limited to:
Strategy Development
- Develop and implement a comprehensive digital marketing strategy aligned with the business goals
- Analyze competitor strategies to identify strengths, weaknesses, and market opportunities
Content Marketing
- Implement and oversee content creation, including social media posts and videos
- Analyze content to improve traffic and search engine rankings
- Innovate and create compelling content that resonates with our audience and boosts engagement
Social Media Management
- Design and execute social media strategies to engage the target audience and increase followers
- Monitor trends, platform updates, and adjust strategies to optimize reach and engagement
- Boost visibility, shape and execute strategies across platforms, ensuring we’re ahead of the curve in search engine marketing
Paid Advertising
- Oversee Google Ads, social media platforms, and other digital ad campaigns
- Track ad performance and adjust bids, targeting, and budgeting allocation to maximize ROI
Data Analysis and Reporting
- Track, analyze, and report key metrics across all digital channels
- Utilize tools such as Google Ads, social platforms and other digital ad channels
Team Collaboration
- Collaborate with product, marketing, and sales team to align marketing efforts with overall business goals
- Lead, mentor, and guide marketing staff
- Transform vendor relationships, aligning recommendations for the goals of the company
Benefits
- Competitive pay
- Competitive medical, dental, vision, and prescription insurance coverage
- Bonus
- Earn PTO hours immediately
- Paid holidays
- Opportunities for development
- 401K with a company match
QUALIFICATIONS
Required
- Bachelor’s degree in Marketing, Business, or related field
- 3+ years of experience in digital marketing with proven track record in digital management
- Excellent communication, and interpersonal skills
- Experience in ecommerce operations, lightweight program development and system integrations
- Proficiency in digital tools such as Google Ads and social media platforms
Preferred
- HVAC industry knowledge
- Strong knowledge of Eclipse (CRM)
- Strong background/understanding of branch operations and logistics
Johnstone Supply -The Balsan Group
Johnstone Supply, The Balsan Group is a leading family-owned HVAC-R Distributor in Pennsylvania, Maryland, Massachusetts, Maine, Vermont, New Hampshire, and New York that is rapidly growing.
We differentiate ourselves from other suppliers by offering innovative ordering options, rush delivery, fast Will Call pick-up, and expert-led technical training. business advice and support, warehouse design and management services, and much more!
Core Values
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