Job Title: Marketing Strategist
Location: Austin, TX
Job Type: Full-time
Job Overview
We are seeking a results-driven, innovative Marketing Strategist to join our team. The Marketing Strategist will be responsible for developing and implementing high-impact marketing strategies that drive brand awareness, customer engagement, and revenue growth. The ideal candidate is an analytical and creative thinker with a strong understanding of market trends, consumer behavior, and digital marketing tactics.
Key Responsibilities - Strategic Planning and Development:
- Design and execute comprehensive marketing strategies to achieve business goals.
- Conduct in-depth market research and competitive analysis to identify trends, target audiences, and new opportunities.
- Collaborate with cross-functional teams (sales, product development, etc.) to ensure alignment and a consistent brand message.
- Campaign Management:
- Plan, manage, and optimize marketing campaigns across digital and traditional channels, including social media, email, content, SEO, PPC, and events.
- Set key performance indicators (KPIs) and track campaign success using data-driven insights to make necessary adjustments.
- Experiment with new marketing channels, tactics, and tools to improve campaign effectiveness.
- Data Analysis and Reporting:
- Analyze marketing data to assess campaign effectiveness and ROI.
- Generate detailed reports with insights and recommendations for future campaigns.
- Regularly review and refine strategies based on performance metrics.
- Brand Positioning and Development:
- Maintain and enhance the brand’s positioning within the market, ensuring consistency across all channels.
- Support in developing brand messaging that differentiates the brand from competitors and aligns with consumer expectations.
- Stakeholder Communication:
- Present strategies, results, and marketing recommendations to key stakeholders.
- Build strong relationships across departments to ensure marketing initiatives are supported organization-wide.
Qualifications
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and content marketing.
- Excellent analytical skills and proficiency with analytics tools (e.g., Google Analytics, CRM software, etc.).
- Creative thinker with a strong ability to translate business objectives into actionable marketing plans.
- Exceptional communication skills, both verbal and written, with the ability to present data and strategy clearly.
- Highly organized, with a demonstrated ability to manage multiple projects and meet deadlines.
