Company Overview:
Join a dynamic start-up specializing in e-commerce and consulting services, dedicated to bringing innovative solutions and products to market. We are a small, close-knit team passionate about growth and creativity, looking for a Marketing Specialist who can bring our brand to life across digital platforms. This role offers the unique opportunity to shape our online presence and connect with audiences in fresh, engaging ways.
Position Summary:
We are seeking a versatile Marketing Specialist who excels in website content creation, social media management, and visual storytelling. In this role, you’ll be responsible for crafting compelling content, managing our social channels, and producing high-quality visuals through photography, graphic design, and photo editing. The ideal candidate is a creative self-starter with strong digital marketing skills and a passion for building brands in the digital space.
Key Responsibilities:
- Website Content Creation: Develop engaging, SEO-friendly website content that reflects our brand voice and values. Collaborate with the team to continuously update and optimize website pages, landing pages, and product descriptions.
- Social Media Management: Strategize, schedule, and publish content across multiple social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc.) to build brand awareness, increase engagement, and drive traffic to the website. Monitor and report on social media metrics.
- Photography & Graphic Design: Capture, edit, and enhance product and lifestyle photos for digital use. Create visually appealing graphics for social media, email marketing, and other digital channels.
- Content Strategy & Planning: Assist in developing monthly content calendars, aligning with marketing goals and seasonal trends. Contribute ideas to marketing campaigns and brand initiatives.
Requirements:
- Proven experience in website content creation, preferably for e-commerce or consulting brands.
- Strong understanding of social media platforms, trends, and best practices.
- Proficiency in photography and experience with photo editing software (e.g., Adobe Photoshop, Lightroom).
- Experience with graphic design tools such as Canva, Adobe Illustrator, or similar.
- Excellent written and verbal communication skills, with an eye for detail.
- Self-motivated, creative thinker able to work independently and manage multiple projects.
Preferred Qualifications:
- Familiarity with e-commerce platforms like Shopify, WooCommerce, or similar.
- Knowledge of SEO best practices.
- Video editing experience is a plus.
