At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.
The Media and Lyft Business team is changing the way companies, brands and organizations alike leverage the Lyft platform to redefine the way they operate. We are solving big problems, and meeting the needs of our clients and their people, from employees to customers and students to patients, in a whole new way. We are committed to always delivering best in class customer service. Our work is fun, challenging and rewarding and we are looking for customer-focused team members passionate about solving problems and delighting our customers.
We are looking for a Marketing Operations manager to join our Lyft Business and Media Business Operations team. In this role, you’ll partner closely with Sales, Business Operations, Demand Generation, Analytics, and Product Marketing teams in managing the operations, success, and expansion of our marketing technology and processes. As the sole Marketing Ops person there’s so much opportunity for impact in building the data, processes and tools that enables the team to efficiently reach SMB, Enterprise, and Media customers across all stages of their customer journey. To do that, you’ll need to build strong relationships with your sales and marketing teams and even stronger relationships with cross-functional stakeholders. The ideal candidate will be passionate about Lyft and its ecosystem, possess a relentless curiosity and excel at converting ideas into action.
Responsibilities:
- Administrate our core marketing tech stack with Salesforce, Pardot, LeanData, Intercom, ZoomInfo, and more
- Act as a key partner to demand generation team and content strategists to build, test, & optimize campaign assets, scalable reporting models, and optimization frameworks
- Provide strategic input to influence the direction of marketing operations and identify opportunities for innovation and process improvements that align with business goals
- Align closely with our sales operations and data teams to ensure continuity and consistency across all of our go-to-market systems and data, implementing and/or improving business processes for standardization & uniformity across platforms
- Maintain and optimize existing tools and integrations, as well as evaluate and implement future integrations and 3rd party tools
- Support our lead enrichment and database hygiene strategies to improve the quality of our marketable universe and allow us to better segment and target audiences
- Develop and implement enterprise-grade ROI reporting frameworks and attribution models to measure and optimize the effectiveness of marketing campaigns, providing actionable insights and detailed performance reports to cross-functional teams
- Deep understanding of the b2b funnel and systems/processes that support running a multi-channel demand generation engine
- Support the optimization of our lead and account scoring, object routing, & lifecycle methodologies to increase funnel efficiencies and conversion rates
- Assist in designing a new operational ABM strategy, and evaluate/implement an ABM tool to execute that strategy
Experience & Skills:
- 6+ years of relevant experience in sales or marketing operations, marketing automation, and data management
- Well-versed in customer lifecycle management and stages of the customer journey, and ability to ideate on how to improve these areas in partnership with marketing and sales teams
- Highly adept at maintaining positive stakeholder relationships while making and communicating tough decisions. You’re an effective team player able to rally diverse teams and partners around ideas and provide insights to reach consensus and execute with speed
- Ability to work with a diverse range of people in a fast-paced environment including highly technical and non technical stakeholders including engineering, legal, finance, procurement, etc.
- Adept at diving into the weeds with technical teams, or on your own, to identify root causes of system bugs and effectively communicate and document the issue and resolution. You are effective at communicating at a high-level - making the complex simple - and in specific technical detail when needed
- Strategic thinker and have a product management mindset: as part of an agile Ops team, you’re able to identify new internal user needs, spec solutions, and find efficient ways to document, build, maintain, and optimize systems & tools in collaboration with Business Operations and Demand Generation teams
- Experience directly working with sales, engineering, and analytics teams is highly desired
- Experience working with LeanData, Salesforce, Pardot, Intercom, ZoomInfo, Outreach, and RingLead is highly desired
- Start-up/tech experience preferred
- A deep connection to Lyft’s mission and core values
Benefits:
- Great medical, dental, and vision insurance options
- Mental health benefits
- Family building benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the New York City area is $124,000 - $155,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
