Purpose & Overall Relevance For The Organization
The Manager Brand Communications develops an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives.
Key Responsibilities
- Consult BU product managers in developing marketing and communication plans that drive the business unit andlead to effective communication activities.
- Plan the development of short and long term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel- planning strategy based on theconsumer and marketing objectives.
- Create action plans for BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
- Remain up-to-date on the fast developing Media Environment in general and New Media technologies andopportunities in particular.
- Research communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and retail.
- Coordinate global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.
- Direct agencies towards creative concept that meets objectives and works across disciplines, and globalmarkets.
- Develop of communication tools from conception to implementation ensuring all projects are on brief and meetthe highest creative standards.
- Execute and track the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.
- Ideate campaign performance post-evaluation by conducting or coordinating research and tracking project development, collating results into regular quality reports.
- Allocate communications and advertising specific budgets and spending strategies to insure communication activities are developed with regional use and implementation issues in mind.
Key Relationships
- Brand adidas: Brand Management
- Brand adidas: other BUs Brand Marketing
- adidas Local Markets
- adidas Finance / Controlling
- adidas Procurement
- Creative Agencies
- External partners and key accounts
Knowledge, Skills and Abilities:
- Good interpersonal/communication skills and level of strategic thinking.
- Experience in marketing communications, campaign development and execution.
- Deep understanding of an ever-changing marketing landscape and experience in project management.
- Ability to collaborate and use platforms and tools utilized by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
- Consolidated understanding of and passion for the sports and fashion/entertainment industry.
- Strong presentation and organizational skills.
Requisite Education and Experience / Minimum Qualifications:
- Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
- 4+ years’ industry and / or relevant work experience.
- Fluent written and spoken English language skills.
- Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
- adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 14 weeks of paid parental leave.
- Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
- We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon.
- Though our teammates hail from all corners of the world, our working language is English.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
