Lifecycle Marketing Specialist

EF Academy • Full-time • Boston, MA, US • 1w ago

Some companies are in the Business of Technology.
Others are in the Business of Finance…Or Sports…Or Soft Drinks.
At EF, we’re in a different kind of business.
Because our business, what we make, makes everything else possible.
We’re in the Business of Understanding.
Between people. Between cultures.

For over half a century, we’ve been the leader in international educational programs and methods designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world. And yes, we have technology, we have finance, we even have sports with our own professional cycling team, EF Education - EasyPost. But it’s what we do with it—building greater understanding, breaking down barriers, and creating a better world—that makes all the difference.

At EF Academy, we’re all about the latter—creating immersive environments for learning and growth through our private day and boarding high schools in Pasadena, New York, and Oxford.

About the Lifecycle Marketing Specialist role:

We are looking for a passionate, results-driven and collaborative individual to join the EF Academy marketing team. EF Academy is a leading private boarding and day high school attracting students from around the world to our campuses in Pasadena (LA), New York, and Oxford (England). Reporting to the Director of CRM and Lifecycle Marketing, the Marketing Specialist will help create compelling Lifecycle and CRM marketing strategies to engage and guide prospective students and families from discovery through enrollment and graduation.

What you'll do:

Customer Lifecycle Marketing: Support the creation and execution of multi-channel marketing campaigns that engage, inspire and inform prospective students through targeted campaigns and journeys
CRM & Data Management: Leverage customer data, segmentation and personalization to execute targeted email marketing campaigns that drive engagement and conversions
Project Management: Manage lifecycle marketing initiatives from inception to completion, ensuring deadlines and deliverables are met while collaborating with a cross-functional team of stakeholders
Cross-functional Collaboration: Work closely with an international team of marketing, creative, technical and sales teams to deliver seamless, personalized experiences across touchpoints
Performance & Optimization: Monitor and analyze performance of email metrics, and provide recommendations for optimizing campaigns to improve engagement and conversion rates
Content Creation: Partner with creative and brand marketing to create engaging copy for emails, and write clear and actionable briefs to develop content that engages students and families throughout the customer lifecycle
Market Research: Conduct competitor analysis and stay up to date on industry trends to inform strategy and identify new opportunities

Who you are:

2-4 years of experience in email, lifecycle marketing or related roles
Hands-on experience using marketing automation tools, Salesforce Marketing Cloud preferred
Strong analytical skills with the ability to interpret data and drive insights
Excellent written and verbal communication skills
Ability to work collaboratively in a fast-paced, dynamic international environment
Passion for education and commitment to EF Academy’s mission and values

Who we are:

Spread across three locations, our day and boarding high schools each have the same mission: to prepare graduates for a successful and happy life. We offer an exceptional academic curriculum, personalized support, and a global community that fosters growth and development.

Why you’ll love working here:

Work in our beautiful Cambridge, MA office, where you’ll enjoy comprehensive professional development, frequent social programming, and employee-run DEIB Resource Groups and clubs.

You can expect:

Paid international and domestic travel at least once a year (more as you grow with us)
Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding
Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
Four weeks paid vacation your first year and ten paid holidays
25% company match on your 401(k) contribution
Excellent medical, dental, and vision coverage, along with life and disability insurance
Wellness benefits and a yearly fitness reimbursement
EF program discounts including travel, language schools, childcare, and more
Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
Discounts at local venues and businesses

About EF Education First:

Yes, we’re a large global company of 55,000 employees in 115 countries, but we act with the nimbleness and agility of a much smaller organization. Founded and run by the same family since 1965. We’re always on the lookout for people with drive, creativity, empathy, and what we like to call ‘fingerspitzengefuhl’ (German for ‘keeping one’s finger on the pulse’), to help us continue our journey: to transform lives, and yes, make the world a better place. Is that you? Then step into a larger world and apply for the roles that will excite you and challenge you in new ways.

careers.ef.com