Job Location: Chicago
Company Description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
About the Role:
Are you a strategic thinker with a passion for storytelling, and a love for premium chocolate? We’re looking for an intellectually curious Brand Manager, Fannie May to join our team. As the Brand Manager, Fannie May, you’ll work with a brand that has delighted chocolate lovers since its start in Chicago. In this role, you’ll be at the heart of shaping Fannie May’s future, driving its presence across Food, Drug, Mass, and Club channels. This is a unique opportunity to blend creativity and strategy as you lead the charge in developing our seasonal portfolio, executing short- and long-term brand visions, and managing the day-to-day operations of this beloved brand.
If you're ready to make an impact in the world of premium confections, we’d love to meet you!
This position will report into the Sr Brand Manager, Fannie May. This is a hybrid role based in our office in downtown Chicago, IL.
Main Responsibilities:
Business and Brand Analysis, Monitoring and Reporting
- Provide in-depth category and brand analysis with fluency in syndicated data (e.g. pricing, distribution, velocity) to assist in formulating brand strategy
- Maintain an understanding of the competitive environment to assess impact on business
- Prepare and create engaging, meaningful and persuasive presentations including business reports and customer selling stories
- Co-own and actively manage brand marketing budget
Product Management
- Analyze category data and trends to formulate recommendations for innovation, renovation and discontinuation
- Collaborate with cross-functional team to move through the innovation development process - from concept to opportunity assessment through launch within our internal stage gate process
- Work closely with Category Management, Trade Marketing and Sales to develop compelling sell-in stories/toolkits to ensure customer acceptance of innovation
Brand Equity, Communications Planning and Execution
- Participate and contribute in brand planning and communication planning with interagency team
- Collaborate with in-house Sr. Graphic Designer in creative and asset development
- Ensure consistency across all consumer and shopper touchpoints to drive cohesive and impactful messaging and trademark consistency in all communications
Cross-functional Leadership and Self-Management
- Inter-departmental engagement with Shopper Marketing, Trade Marketing, Sales, Supply Chain, Finance and Legal to assist in the planning and execution of initiatives
- Comfortable with presenting in front of senior management
Who we are looking for:
- Bachelor’s degree required; MBA is a plus
- 3+ years experience in consumer-packaged goods brand marketing
- Experience working with consumer data (i.e. IRI, ACNielsen)
- Strong analytical and strategic thinking skills, with the ability to translate insights into actionable marketing plans
- Excellent computer skills: Microsoft Excel, PowerPoint, Word, Outlook
- Experience with Budget Management, and exposure to P&L management is a plus
- Collaborative team player able to effectively interact and work with various functional departments
- Ability to manage and prioritize multiple projects within scheduled timelines
- Problem-Solving mindset and willingness to challenge the established norms
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
