Vice President Sales and Marketing

Mackenzie Stuart • Full-time • California, United States, US • 14h ago

Key Responsibilities

Strategic Leadership:
- Develop and implement comprehensive sales and marketing strategies that align with the company’s vision and business goals.
- Ability to build and later lead and mentor the sales and marketing teams to achieve performance targets and foster a high-performance culture.
- Collaborate with other executive leaders to drive cross-functional alignment and support organizational initiatives.
Sales Management:
- Hands-on approach until a team is built
- Oversee the development and execution of sales plans to meet or exceed revenue targets.
- Establish and maintain relationships with key clients, partners, and industry influencers.
Customer Experience:
- Ensure the alignment of sales and marketing strategies with customer needs and expectations.
- Drive initiatives to improve customer satisfaction and loyalty.
Marketing Oversight:
- Direct the creation and execution of marketing campaigns and programs to enhance brand visibility, generate leads, and support sales efforts.
- Oversee market research and competitive analysis to understand customer needs and market dynamics.
- Manage the company’s digital marketing strategy, including social media and content marketing.
Budget and Resource Management:
- Develop and manage the sales and marketing budget, ensuring efficient allocation of resources and effective cost management.
- Monitor and report on the performance of sales and marketing investments, adjusting strategies as needed to maximize ROI.
Innovation and Market Positioning:
- Identify and implement innovative approaches to sales and marketing to stay ahead of industry trends and competitors.
- Develop and promote the company’s value proposition and differentiators to enhance market positioning.

Qualifications

Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.
Proven experience (5+ years) in sales and marketing leadership roles, with a track record of driving revenue growth and managing high-performing teams.
Strong understanding of sales and marketing principles, including digital marketing, branding, and market analysis.

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