JOur client is a well known law firm looking for a marketing/ PR director! Details below:
Title: Marketing/ PR Director
Client: well known law firm in NYC
Type: Fulltime
Location: NYC
Onsite
Salary: $110-120k (DOE)
Job Summary: We are looking for a creative and results-driven marketing/ PR director who can bring their experience in traditional, multimedia, and digital marketing to one of the most successful, high profile law firms in New York. The successful candidate will have 5+ years of experience in marketing, advertising, and creative writing; and will be responsible for developing and implementing strategies with creative content that drives leads, builds brand awareness, increases brand visibility, and client engagement.
Responsibilities:
· Spearhead all internal and external branding operations
· Conceptualize and generate creative copy for both radio and TV advertising
· Analyze and report on marketing campaigns/initiatives performances
· Monitor and oversee paid and organic digital marketing efforts
· Report ROl on all digital and non-digital campaigns to senior management
· Manage client experience and brand reputation
· Ideation and procurement of various promotional materials
· Cultivate and maintain relationships with media representatives
Requirements:
· Experienced creative writer with excellent writing skills for drafting both radio, social media and TV spots
· Demonstrated knowledge of website and digital marketing analytics tools (i.e; SEO, Google Analytics, Google Ads, LSA Campaigns, Netlnsight, Omniture, etc.)
· Strong direct marketing background: text, email marketing, mail, and brand promotion materials
· Background in television, radio and other media buying is a definite plus
· Outstanding communication, proofreading, and editing skills
