Job Summary
DIGITAL MARKETING ASSOCIATE
Location: Austin, TX
Division: Ticketmaster NA – Festivals & GA (Front Gate Tickets)
Line Manager: Associate Director, Marketing
Contract Terms: Permanent, Full-Time, 40 hours per week
THE TEAM
Front Gate Tickets is North America’s leading software and operations provider for the festival market. We provide technical solutions for e-commerce ticketing, access control, data management, and fan engagement. We partner and run on-site operations for over 200 festivals each year and are on a massive growth trajectory matched by no one in the industry. We do it for the fans! Front Gate is owned by Live Nation Entertainment and acts as Ticketmaster’s festival arm.
The Front Gate Tickets Marketing Department offers an extensive suite of services to our roster of over 150 Festival clients. In our day-to-day, we leverage Front Gate’s first-party data and our own marketing savvy to manage complimentary and premium digital campaigns, along with editorial and promotional support on behalf of and for our clients.
THE JOB
As a Digital Marketing Associate, this role will be responsible for the planning, execution, and implementation of Front Gate Tickets (FGT) digital marketing initiatives in support of a roster of clients. You’ll be the subject matter expert on FGT marketing offerings, initiatives, and technology platforms.
What You Will Be Doing
- Serve as the primary FGT marketing point of contact for a moderate list of clients during their entire festival sales lifecycle, utilizing our suite of offerings to drive ticket conversions.
- Manage segmentation of our first-party database using CRM tools to build targeted lists based on analysis of relevant festival and fan attributes.
- Develop and deploy email marketing campaigns for client portfolio, track performance and apply optimizations.
- Maintain marketing assets on FrontGateTickets.com using content management tools.
- Produce digital media plans, optimizations and post campaign recaps.
- Manage relationships with ad partners to fulfil paid media campaigns across social, search, and display channels.
- Work closely with Ticketmaster to execute marketing initiatives.
- Assist with pixel placements and collaborate with ad tracking teams.
- Serve as a primary resource for addressing Google Analytics insight and tracking.
- Create and support festival promotional campaigns to increase engagement and ensure legal compliance.
- Track ad campaign budgets and ensure accuracy for event settlements.
- Collaborate with client’s external agencies and partners.
- General support of senior members on the marketing team with team projects when assigned.
WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
- Bachelor’s degree in marketing or related field.
- 2+ years in digital marketing, with expertise in email marketing, paid ad management, and media planning/buying.
- Exceptional communication skills; both written and verbal
- Exceptional organizational and prioritization skills
- Proficient with Figma, Photoshop, and MS Office Suite.
- Detail-oriented and able to follow complex processes.
- Positive attitude a must!
- Comfort and experience interfacing with various levels of staff and management.
- Passionate about emerging technology and advertising solutions.
- Ability to multi-task client requests and team projects.
- Collaborate effectively with other departments and organizations.
- Occasionally work flexible hours, including evenings and weekends.
- Basic knowledge of HTML preferred.
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.
We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our Work Is Guided By Our Values
Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team.
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
