Job Overview
We are in search of a dynamic and strategic Vice President of Marketing to join our esteemed executive leadership team. In this crucial capacity, you will spearhead our marketing initiatives and play a vital role in boosting overall unit sales, enhancing promotional activities, fostering community engagement, and developing membership programs. Your ability to communicate effectively with your team, organizational leaders, investors, and board members will be instrumental to your success in this position.
Key Responsibilities
- Cultivate and assess strategies to improve customer retention through loyalty rewards and membership programs.
- Formulate and execute a holistic sales strategy that aligns with business goals and market dynamics.
- Establish a lead generation framework across diverse media channels, including social media, public relations, and community events.
- Collaborate with the sales manager to set ambitious sales targets and develop strategic plans for achieving revenue objectives.
- Recruit, train, and motivate high-performing sales teams, promoting a culture of excellence through coaching and guidance.
- Drive B2B and B2C sales initiatives to surpass revenue targets, expand market share, and enhance customer acquisition and retention rates.
- Build and maintain robust customer relationships, negotiate contracts, and identify upselling and cross-selling opportunities.
- Optimize sales processes and systems to enhance productivity and ensure accurate forecasting and pipeline management.
- Analyze sales data to track performance, discern trends, and provide informed recommendations for improvement.
- Collaborate closely with marketing, product, and customer success teams to harmonize sales efforts with organizational objectives.
- Conduct market research and competitive analysis to unveil opportunities for differentiation and sustain a competitive advantage.
- Develop and deliver training programs to empower the sales team with essential skills for effective customer engagement.
- Continuously evaluate and enhance sales enablement initiatives to support team development and success.
Required Skills
- Proven experience in sales leadership roles, preferably in the capacity of VP of Marketing, VP of Sales, or a senior sales/marketing position.
- Strong leadership capabilities with a talent for inspiring and motivating sales teams.
- Exceptional strategic thinking and analytical skills, employing a data-driven approach to decision-making.
- Excellent communication and interpersonal abilities, fostering effective relationship-building and negotiation.
- Familiarity with sales operations, CRM systems, and performance analysis tools; knowledge of Triple Seat, Toast, or HubSpot is advantageous.
- Capacity to thrive in a fast-paced, evolving environment and adapt to changing market conditions.
- Willingness to travel across Northern California and potential future locations.
Qualifications
- A degree in business, marketing, or a related field is preferred, but your experience and achievements are paramount.
- A solid track record of success in senior sales or marketing roles, particularly within the hospitality, restaurant, or service sectors, especially in multi-unit or multi-market scenarios.
Career Growth Opportunities
As the Vice President of Marketing, you will have the opportunity to shape our marketing strategies while leading high-achieving teams. This role is designed to facilitate both personal and professional growth through mentorship and strategic leadership in the dynamic hospitality industry.
Company Culture And Values
We pride ourselves on creating a vibrant and welcoming atmosphere where guests can unwind, enjoy a diverse selection of local beers, wines, and cocktails, and engage with our community. We are committed to supporting local businesses and charities, fostering a culture of community involvement and engagement.
Compensation And Benefits
- Competitive salary range of \(130,000 to \)150,000, with potential for equity share.
- Comprehensive benefits package including Medical, Dental, Vision, and Life insurance with generous company contributions.
- Generous Paid Time Off (PTO) policy to promote work-life balance.
- 401(k) plan with up to a 4% company match.
- Employee discount program and team-building events.
- Flexible work-from-home options available.
Employment Type: Full-Time
