Description
At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.
Overview
Supporting our international franchise partners, this role will act as a global brand advocate ensuring our international websites align to the brand vision and standards while supporting the localized needs of the market and effectively driving sales.
This role will be our Digital Merchandising subject matter expert, maximizing analytics to identify localization needs for our global websites and working closely with digital production to bring these needs to life. Secondarily, this role will be the digital point person for select franchise partners, advising on opportunities to drive their digital business. This person will work closely with our internal functional leads across digital marketing, graphic design and social media on building key digital strategies and working with the commercial manager and with the global franchise partners for execution.
The successful candidate will develop a deep understanding of the Bath & Body Works brand, build trust with the franchise partners and leverage analytics to grow the franchise partners’ digital business. This role will learn the nuances of their specific markets and partners and identify how to localize the brand experience while still maintaining the global brand identify. This role will be the advocate for their franchise partner and work to ensure the internal teams are providing what is needed to drive sales. Candidates should understand digital marketing, SEO and UX, have experience in digital merchandising, and the ability to translate data driven insights into clear and actionable plans. The ideal candidate should possess the ability to encourage relationships with various teams, employ data and return on investment to influence and reach agreements, and complete tasks efficiently and with excellence.
Responsiblities
Strategies
- Develops localized online merchandising strategies to both support and align with stores’ big ideas and to drive online traffic and conversion (including special shops/features).
- Develops email campaign/strategy to drive traffic and sales, coordinating with social media and creative teams for aligned storytelling.
- Leads digital marketplace content needs and strategically aligns to the brand vision.
- Works closely with Store Visual, Marketing and Product Merchants to ensure alignment on category and cross-category strategies with overall digital strategies.
- Reviews and influences franchise partners on localized tactics to drive the digital experience and profitable sales.
- Clearly communicates strategies to key franchise partners to ensure shared vision on the path to success.
Analysis
- Actively analyzes the business to provide significant insight into performance - assessing traffic, category, customer, and shopping specifics through analysis from multiple data systems; communicates these insights to partners and influences on execution.
- Uses insights to actively drive near-term changes to marketing, sequencing, navigation, landing page, assets, and email activity and long-term changes to overall strategies.
- Partners closely with internal functional SMEs for marketing channel, social media and marketing expertise and ensures partners are connecting with these teams as needed to optimize their business.
- Develops an understanding of the local customer by collaborating with franchise partner stores, social media, and customer insight teams and is able to translate these insights into actionable digital tactics to grow sales
Tactics / Execution
- Works with the internal digital team and franchise partners to ensure operational excellence all year round - balancing clean execution of plans with ability to react nimbly and return on investment.
- Drives the strategy for adapting US site and email content for international markets, including product distortions, navigation, special initiatives, etc. for each theme of every season; works with Digital Production on building and sharing content strategy with partners
- Leads product data/PIM and ensures partners receive accurate product information for their assortment
- Is responsible for digital marketplace opportunities, identifying content needs and prioritizing based on return on investment
- Ensures franchise partners plan for, launch and optimize their local websites, including: site roadmap, creative requests, sequencing, pricing, and page layouts (*new site every 3-4 weeks)
- Ensures franchise partners thoughtfully create and maintain web product collections that are easy to navigate and distort to key items.
- Regularly plans for and tests new strategies to drive the business forward
Partnerships
- Maintains relationships with key cross-functional and cross-channel partners
- Works closely with franchise partners, identifying localized needs and overseeing execution ensuring support of the global brand projection
- Partners with digital creative team to develop special shop concepts/ideas, page layouts, navigation ensuring brand elevation and customer engagement
- Partners with digital marketing on search, social and affiliates, and ensure shared goals and vision for merchandise categories
Qualifications
- Personal profile: curious, resourceful, hard-working, high energy, strategic, and analytical
- Broad-based business sense
- Excellent strategic problem solver
- Strong analytical skills
- Skilled creative and innovative thinker
- Exceptional ability to bridge and enhance working relationships
- Strong organizational skills/Achievement oriented/Detail oriented
- Ability to multi-task and prioritize
- Strong communication, presentation, negotiating, and influencing skills
- A leader, but also a team player
- Skilled people developer and manager
- History of success
Experience Required
- Successful track record for driving merchant strategies that grow the business and enhance bottom line results
- Bachelor's degree
- 5+ years of related work experience in Internet/Merchandise Buying/Planning
- 2+ years management experience leading and developing a team
- Proficiency with a PC and Microsoft Office
- Experience working with a Content Management system would be a plus
Core Competencies
- Lead with Curiosity & Humility
- Build High Performing Teams for Today & Tomorrow
- Influence & Inspire with Vision & Purpose
- Observe, Engage & Connect
- Strive to Achieve Operational Excellence
- Deliver Business Results
Benefits
Bath & Body Works associates are the heart of our business. That’s why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
- Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
- 401k with company match and Associate Stock Purchase program with discount
- No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
- Opportunity for paid time off, paid parental leave. Plus, access to family and lifestyle programs including an inclusive family building benefit, childcare discounts, and home, auto and pet insurance.
- Tuition reimbursement and scholarship opportunities for post-secondary education programs
- 40% merchandise discount and gratis that encourages you to come back to your senses!
Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
Application window will close when all role(s) are filled.
