Position Description
As the Senior SEO Specialist for Eleanor Health, you will be responsible for enhancing the organic reach of our website, optimizing blog content for search engines, and ensuring our website is functioning efficiently. This role is pivotal in supporting Eleanor Health's mission by driving traffic, improving search engine rankings, and fostering user engagement through SEO-focused strategies.
Responsibilities
- Content Strategy & Optimization
- Develop and execute an SEO-driven content strategy for Eleanor Health's blog to increase organic traffic, engagement, and conversion.
- Conduct keyword research to identify content opportunities in line with target audience needs, industry trends, and Eleanor Health's mission.
- Optimize new and existing blog posts for SEO, including title tags, meta descriptions, on-page copy, and internal linking strategies.
- Collaborate with the content writers and clinical teams to ensure articles reflect the tone and voice of Eleanor Health and are medically accurate.
- Use analytics to assess content performance, optimize underperforming pages, and provide actionable insights for content improvement.
- Maintain YouTube channel
Website Maintenance & Technical SEO
- Conduct regular website audits to identify and resolve technical SEO issues, such as broken links, crawl errors, redirects, and load speed optimizations.
- Work with web developers at times to maintain website health, including mobile optimization and accessibility.
- Monitor and analyze site performance metrics and provide insights on areas of improvement to ensure Eleanor Health's website aligns with SEO standards and delivers a positive user experience.
- Manage and update website content through a CMS (e.g., WordPress), ensuring it is accurate, current, and optimized for search engines.
- Build landing pages to support paid, email marketing, and member resource channels
- Maintain online forms and quizzes, make updates and troubleshoot as necessary
Local SEO
- Optimize Google Business Profiles, Bing, Apple Maps and other directory listings for local clinics
- Oversee the creation of new Google Business profiles in accordance with guidelines
- Utilize BrightLocal to audit and monitor local rankings and performance
- Monitor and respond to Google reviews, keeping within HIPAA guidelines
Reporting & Analysis
- Track, analyze, and report on SEO performance metrics, including traffic, rankings, engagement, and conversions, to measure the success of SEO initiatives.
- Generate monthly SEO reports with insights, trends, and recommendations to guide strategy adjustments.
- Utilize SEO tools (such as Mixpanel, Search Console, Ahrefs, SEMrush) to monitor rankings, analyze competitors, and keep abreast of changes in search engine algorithms.
- Understand the customer journey and data connections from lead creation to conversion
Collaboration & Cross-Functional Support
- Work within the marketing team and operations managers to align SEO efforts with overall digital strategies and campaigns.
- Collaborate with product, data, and other teams to help troubleshoot data connections and site features
- Participate in content planning and brainstorms, contributing SEO insights to drive content that resonates with Eleanor Health's audience.
Qualifications:
- Education: Bachelor's degree in Marketing, Communications, Information Technology, or a related field (or equivalent experience).
- Experience: Minimum of 3 years of experience in SEO, with a focus on content strategy, blog optimization, and technical SEO.
- Skills:
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or equivalent.
- Strong understanding of technical SEO principles and experience with CMS platforms (preferably WordPress).
- Excellent knowledge of on-page SEO, content strategy, and keyword research techniques.
- Solid understanding of website management and best practices in website performance and mobile optimization.
- Strong analytical skills, with the ability to translate data into actionable insights.
- Familiarity with Google Business Profile best practices
- Excellent communication skills and ability to collaborate effectively in a remote work environment.
Preferred Qualifications:
- Experience in the healthcare industry or a similar field.
- Knowledge of HTML, CSS, and basic website maintenance practices.
- Familiarity with local SEO strategies and content for a healthcare-focused audience.
Compensation and Benefits:
The total target compensation range for this position is $65,000 - $75,000 per year. The actual compensation offered depends on a variety of factors, which may include, as applicable, the applicant's qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.
Eleanor Health offers a generous benefits package to full-time employees, which includes:
- Vacation Time - 96 annual hours of vacation (accrued monthly, prorated for new hires) - unplug, relax, and recharge!
- 9 observed company holidays + 3 floating holidays - We encourage you to use the additional three floating holidays to accommodate personal beliefs/practices.
- Wellness Time - 96 annual hours, granted on day 1 (prorated for new employees) - In lieu of "Sick Time" which typically applies only when you are ill, we encourage you to proactively manage your overall wellbeing, both physical and mental, as well as the wellbeing of those who play important roles in your life.
- Eleanor-paid medical and dental insurance plans, with affordable vision coverage - We are a health first company, and we strive to make our plans affordable and accessible.
- 401(k) plan with 3% match - We are excited to be able to support the long-term financial well-being of our team in a way that reinforces Eleanor's commitment to equity.
- Short-term disability - We understand that things happen, we want you to feel comfortable to take time to get better.
- Long Term Disability - Picks up where Short Term Disability leaves off (employee paid).
- Life Insurance - Both Eleanor and employee-paid options are available.
- Family Medical Leave - Eleanor Health's Paid Family & Medical Leave ("PFML") is designed to provide flexibility and financial peace of mind for approved family and medical reasons such as the birth, adoption, or fostering of a child, and for serious health conditions that you or a family member/significant other might be facing.
- Wellness Perks & Benefits - Mental Health is important to us and we want our employees to have the accessibility you deserve to talk things through, zen with a mindfulness app, or seek assistance from health advocates
- Mindfulness App Reimbursement
- EAP with eight face-to-face sessions
- Virtual health and wellness visits covered by our medical plan.
About Eleanor Health
Our mission at Eleanor Health is to help anyone affected by addiction live an amazing life. We are passionate about transforming the quality, delivery, and accessibility of addiction treatment.
Eleanor Health is a best-in-class substance use disorder (SUD) care provider, utilizing Medications for Addiction Treatment (MAT), behavioral health therapy, and broader physical health, wellness and social support. Eleanor delivers accessible, evidence-based, and clinically excellent care supported by innovative technology, as a multi-site, multi-state clinical provider. Eleanor offers community members a sustainable path to recovery, by addressing behavioral and social determinants of substance use, in tandem with medical needs.
Job Type: Full-time
