Senior Manager, Integrated Marketing

LinkedIn • Full-time • New York City, NY, US • 4h ago

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the United States.

The LinkedIn Sales Solutions Marketing Team is looking for a Senior Manager - Integrated Marketing to lead our customer value content initiatives. This role will be the voice of the customer for the marketing organization. This role is a fantastic opportunity to drive impact for the business and customers alike. In this role, you will engage directly with customers and sales professionals to tell Sales Navigator’s value story.

This is a multi-disciplinary role that requires an individual to be comfortable being a creative storyteller, strategic thinker, and product expert. The successful candidate will need to be tenacious and open, creative and analytical, and able to think at scale and the individual level. The right person thrives working cross-functionally and is passionate about telling customer stories in a creative and thoughtful way.

Role Responsibilities

Lead the global case study strategy for the LSS organization including defining a prioritization framework, KPIs and an operational model.
Source and launch impactful customer stories through traditional case studies, events and short form testimonials.
Define, create and execute on Sales Navigator value content franchises
Build, execute, and report on a measurement plan to understand impact of customer stories and value content on moving the needle on consideration for Sales Navigator
Identify opportunities to showcase customer stories in a creative way
Champion customer voices for the LSS and broader marketing organization
Partner closely with x-functional teams within LSS to ensure customer stories are embedded throughout the organization and programs
Manage external customer relationships + be the internal champion with sales teams to capture the right stories
Oversee a content agency, including project management of deliverables and reports

Qualifications

Basic Qualifications

6+ years of Marketing Experience
3+ years experience working in content marketing, integrated marketing, lifecycle marketing or product marketing
BA/BS degree or related work experience

Preferred Qualifications

Experience working with global teams and understanding of cultural and operational market nuances
Able to handle multiple tasks and projects simultaneously
Attention to detail and high expectations for quality
Comfortable in measuring and interpreting data-driven performance & metrics
Ability to think strategically and make recommendations
Hungry to learn, problem-solve and make an impact on the organization and its performance
Excellent copy-writing and editing skills
Ability to develop and maintain strong internal and external relationships at all levels
Must be able to work at a quick pace and multi-task efficiently
Strong organizational and project management skills with the ability to meet tight deadlines and adapt plans through change
Capable of connecting the dots at a high level, comfortable identifying and solving problems while maintaining forward progress

Suggested Skills:

Content Marketing
Integrated Marketing
Project Management

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

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If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

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As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

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Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.