VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.)
Location: Huntington Beach, CA
Salary: $200,000 - $225,000 + Annual Profit Sharing up to 30% + Benefits
Benefits: Medical, Dental, Vision, 401K, Vacation Days, Life Insurance, Disability
Job Type: Full-Time (~50+ hours/week)
Core Hours: M-F, 8am-5pm
Start Date: ASAP
Sponsorship: Not available
Relocation Assistance: Not available
Travel: 20% - Mostly within the United States
VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.) Description
Our client, a leading consumer goods brand, is seeking an entrepreneurial Vice President of Product Development & Marketing to join their team in Huntington Beach, CA. Reporting to the EVP of Sales & Marketing, you will drive strategic marketing initiatives and lead product innovation to elevate the brand, enhance customer experience, and support market expansion. This role is 65% focused on managing the entire product development lifecycle, so the ideal candidate will have a proven background in innovation, a track record of launching successful tangible products, and experience leading large-scale marketing campaigns. Success in this role requires being very hands-on, with a strong focus on the end-user, excelling in a fast-paced environment, and developing and mentoring the Marketing Team to drive continual brand growth. This is a fantastic opportunity to join a well-established company with a respected brand, where a new generation of talent can help shape the company’s innovative future and drive long-term growth.
VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.) Responsibilities
• Develop & implement the company’s long-term marketing strategies
• Lead the entire new product lifecycle (65%) while overseeing day-to-day marketing activities (35%)
• Oversee brand management, digital, content, and advertising efforts
• Mentor and develop high-performing marketing and creative teams (3 direct reports)
• Create B2B retail marketing strategies for industrial & big-box channels
• Partner with suppliers & contract manufacturers for consumer insights and market research
• Ideate with a strong focus on customer satisfaction and product differentiation
• Conduct profitability analysis & assess market size, share, and competition
• Translate consumer insights and market needs into product enhancements
• Forecast business needs & identify new opportunities based on research and feedback from sales
• Develop and manage partnerships to support product marketing
• Manage marketing budgets, set KPIs, and evaluate campaign performance
VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.) Qualifications
• 7+ years of product development & marketing experience for a tangible product is required
• 5+ years in a leadership role is required
• Collaborative mindset with the ability to influence and drive alignment is required
• Strong presentation skills (both technical and strategic/customer-facing) are required
• Ability to work 100% on-site required
