Company Description
At Western Digital, we are on a mission to unlock the potential of data so people, companies and organizations everywhere can create what’s next. To fulfill our vision, we are always on the lookout for potential team members who share our passion for solving problems to empower others.
When you join Western Digital, you join a legacy more than 50 years in the making. Across our Western Digital®, SanDisk®, SanDisk® Professional, WD® and WD_BLACK™ brands, we have brought some of the most storied advancements in memory and data storage technology to market—and our best, most innovative work is yet to come.
From energizing gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.
Here’s how you can help.
Job Description
Western Digital is a leading provider of consumer storage products that empower people to capture, preserve, access, and share their digital content. Our products include external and internal hard drives, SSDs, USB flash drives, and cloud storage solutions. We are committed to delivering products that meet our customers' evolving needs and expectations through continuous innovation, exceptional quality, and outstanding customer service.
The Western Digital flash business unit is seeking an experienced and strategic Senior Director of Product Marketing to lead our growth initiatives across data center, client, and device product segments. This pivotal role will work closely with product development, sales, operations, and corporate marketing teams to establish and execute the vision for our enterprise and client device businesses.
Reporting to the VP Product Marketing/GM of Consumer , this role will be instrumental in constructing and delivering full lifecycle marketing plans for our data center and AI-focused product lines. As the demand for enterprise-grade storage and AI solutions continues to surge, this represents a significant opportunity to drive business impact.
Essential Duties And Responsibilities
- Develop and manage comprehensive product marketing strategies, including messaging, positioning, and go-to-market plans.
- Identify new target markets and craft tailored content and campaigns to attract customers and enable the sales team.
- Collaborate closely with engineering teams to ensure timely, high-quality product launches that meet evolving customer needs.
- Create thought leadership content and strategies to enhance brand perception and awareness in the enterprise and client segments.
- Interface with corporate marketing and develop core NPI content.
- Lead long-term vision for product brand positioning and industry thought leadership.
- Develop and implement training programs to empower sales and field teams on data center SSD offerings.
Qualifications
REQUIRED:
- 10+ years of product marketing or related experience in the storage/technology industry, with a proven track record of successful product launches.
- Demonstrable expertise in enterprise and hyperscale data center storage markets, including familiarity with server, storage, and ecosystem products.
- Bachelor's degree in marketing, communications, or a related field; advanced degree preferred.
- Ownership and development of customer-facing materials such as presentations, white papers, and competitive positioning.
- Experience leading small to medium-sized teams (5-10 professionals) and driving organizational improvements.
- Strong business acumen, with the ability to understand the impact of decisions on P&L and identify value-creating opportunities.
Skills
- Continuous improvement mindset and innovative approach to defining differentiated products and business models.
- Proven ability to lead product messaging and establish a competitive advantage in the market.
- Talent leadership skills to build and manage a high-performing team, fostering a culture of innovation and collaboration.
- Exceptional communication and presentation skills to effectively convey the product vision to various stakeholders.
- Data-driven, analytical approach to decision-making and understanding the business impact of strategic choices.
Additional Information
Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Know Your Rights: Workplace Discrimination is Illegal” poster. Our pay transparency policy is available here.
Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.
Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at jobs.accommodations@wdc.com to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Based on our experience, we anticipate that the application deadline will be
02/13/2025 (3 months from posting), although we reserve the right to close the application process sooner if we hire an applicant for this position before the application deadline. If we are not able to hire someone from this role before the application deadline, we will update this posting with a new anticipated application deadline.
