Company Overview
ActiveProspect is the SaaS platform on a mission to make consent-based marketing the most scalable, efficient, and safest method for customer acquisition. Our comprehensive product suite empowers companies across industries to take real-time action on their leads, protect themselves from litigation by documenting proof of consent, and save money by providing new levels of data insights and control.
Our mission is to make consent-based marketing the best channel for customer acquisition.
Job Summary
ActiveProspect is seeking an experienced Head of Growth to drive strategy and execution across the Growth product portfolio with a focus on acquisition, activation, monetization, retention, and overall growth of self-service revenue and managed revenue pipeline. This position will also lead and grow a high-performing growth team and ensure efficient processes that help drive velocity, quality, and predictability. The Head of Growth will report to our CPO and collaborate with Marketing and our Executive Leadership team to define the best PLG growth strategy for self-service and sales-assisted motions.
Key Responsibilities
- Strategic Collaboration and Guidance: Develop and drive the Growth vision across acquisition, activation, adoption, monetization, and retention. Collaborate with the Core Product portfolio team to ensure alignment with pricing & packaging and adoption strategies. Ensure all artifacts are well documented and transparently available to everyone in the organization
- Data-Driven: Define portfolio metrics and work with portfolio leaders and pods to ensure those KPI’s are reported on, met, and transparent to the organization. Explain the performance of those metrics on a regular basis and provide strategies on how to achieve targets when the metric is not on track
- PLG Funnel Best Practices: Execute PLG funnel best practices that both drive sales-assisted pipeline as well as self-service revenue efficiently
- Planning & Project Management: Lead the process with the Growth product pod of problem identification, initiative development, overseeing the execution, and measuring the impact of all projects
- Customer Centricity: Define and optimize the customer journey to ensure that the user experience of how a user signs up and turns into a customer (product, email, sales touch points) is a cohesive experience
- Roadmap Ownership: Lead the process of ensuring the development and prioritization of Growth portfolio in collaboration with key stakeholders. Build transparency for this roadmap across the organization
- Research & Understanding Customer Profiles: Ensure that there is constant research happening within the Growth Portfolio that includes speaking with customers, e-mail surveys, in-product micro-surveys, etc
- Operational Excellence and Process Improvement: Align with Product Operations to drive team’s productivity, collaboration, and company-wide transparency (initiative planning, roadmapping, change management, portfolio reviews, feedback loops, etc) across Growth. Conduct retrospectives with key stakeholders to constantly improve processes
- Team Leadership & Development: Manage a team and provide mentorship / guidance to help them achieve their goals and maximize their potential. Ensure that each team member has a clear role and responsibilities with ownership of outcomes / metrics
- Go-to-Market & Pricing Packaging: Work cross-functionally with sales, marketing, and leadership to lead pricing and packaging
- Channel Management: Work with marketing to define roles and responsibilities for driving top of funnel and the overall channel management strategy
- Execution: Work with Growth portfolio counterparts in engineering and design to ensure seamless execution of the Growth Roadmap with a focus on outcomes
- Market Analysis and Innovation: Keep up to date with market & industry trends and competitors as it relates to their growth and channel strategy.
Qualifications And Skills
- 10+ years of experience building a growth engine for self-service SaaS offerings
- Well-versed in Product Lead Growth (PLG) strategies and optimization
- Prior experience leading a product team
- Strong Experience with pricing & packaging
- Validated results in growth strategy implementation, strategic planning, and sophisticated financial analysis
- Effective and mature communicator, able to convey complex ideas in a clear, concise manner both verbally and in writing; comfortable in business and technical discussions
- Strategic problem solver who is an effective influencer with a high degree of business acumen
- Demonstrated excellence in growth, strategy, go-to-market, operations, and technology
- Data-driven mindset and prior experience regularly analyzing partner ROI and performance
- Experience identifying target audiences, working with customer segmentation and personalization, and creating campaign strategies to effectively reach the desired segments
Benefits And Perks
- Flexible work environment with a focus on work-life balance
- Competitive salary and benefits package including healthcare, dental, vision, and life insurance
- Retirement plan with company matching
- Regular team-building events and a global, remote-first company culture
ActiveProspect is an Equal Opportunity Employer committed to diversity and inclusion in the workplace.
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