Job Title: Marketing Director (Franchise Digital Strategy and Content)
Job Overview for Marketing Director: We're looking for a dynamic Marketing Director to oversee the strategy, management, and growth of our company's digital presence, focusing on our website, creative content, and overall digital marketing initiatives. This role requires a seasoned professional with experience in developing engaging content, implementing SEO/SEM strategies, and collaborating cross-functionally (including with our Franchisees) to elevate brand visibility and customer engagement.
Rewards for Marketing Director:
- Competitive starting salary based on experience
- Annual incentive plan
- Great benefits & paid time off
- Nice corporate office in Carmel, IN
- Able to work remotely at times
- An established national company in business 36 years
- Industry best customer program
Responsibilities of Marketing Director:
- Website Strategy and Management
- Oversee the design, content, and technical maintenance of the company website, ensuring optimal user experience, accessibility, and alignment with branding and business goals
- Develop and execute strategies to increase website traffic, lead conversion rates, and customer engagement
- Monitor website performance metrics and provide actionable insights for continuous improvement
- Content Creation and Management
- Lead content strategy to create high-quality, engaging, and on-brand content across digital channels (website, blogs, social media, email campaigns, etc.)
- Collaborate with internal teams and external partners to produce a range of content, including articles, infographics, videos, and case studies, that aligns with the company's value proposition and marketing goals
- Ensure all content is SEO-optimized, accessible, and meets brand guidelines
- Digital Marketing Strategy and Execution
- Develop and implement digital marketing strategies, including SEO, SEM, email marketing, and social media, to drive brand awareness, engagement, and lead generation
- Analyze digital marketing performance, using tools like Google Analytics, and adjust strategies to achieve KPIs
- Stay updated on industry trends and competitors to continuously refine and innovate marketing approaches
- Franchisee Collaboration and Support
- Act as the primary marketing liaison for franchisees and their marketing partners, providing guidance and resources to help them improve their local marketing efforts
- Monitor and analyze franchisee marketing performance, offering tailored recommendations and support
- Team Leadership
- Serve as a mentor and resource to team members, providing guidance and support on digital marketing best practices
- Partner with cross-functional teams to align marketing strategies with broader business objectives
- Conduct training sessions for internal stakeholders on website and digital marketing strategies to enhance the company's overall marketing capabilities
Qualifications for Marketing Director:
- Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or relevant certification is a plus
- 5+ years of experience in digital marketing, with a focus on website management, content creation, and strategy development
- Proven track record of managing digital marketing campaigns and website projects
- Proficiency with web analytics tools (Google Analytics, SEMrush, etc.), CMS platforms, and marketing automation tools
- Strong understanding of SEO/SEM, content strategy, and UX principles
- Excellent communication, leadership, and project management skills
Keywords: Marketing, Director, Leader, Manager
