Job Overview
We are seeking a dynamic and experienced professional to assume the role of Vice President of Marketing and Sales. This pivotal position is designed for an innovative marketing leader who will play a significant role in enhancing our marketing capabilities through strategic investments in human resources, processes, and technology. As the VP of Marketing and Sales, you will spearhead a sophisticated growth strategy, establishing a strong B2B technology framework and refining the overall marketing operations, including CRM systems and a unified marketing automation platform.
Key Responsibilities
- Develop and execute a comprehensive Marketing Operations Strategy, creating a strategic roadmap to drive impactful B2B marketing initiatives aligned with business objectives.
- Oversee the implementation of the global marketing automation platform, acting as the chief product owner and coordinating with external partners for seamless integration.
- Optimize the customer experience by managing the end-to-end customer journey, identifying growth opportunities, and addressing potential risks across all channels.
- Design and implement high-impact marketing campaigns tailored to effectively engage target audiences and optimize customer journeys from acquisition to conversion.
- Establish and maintain performance tracking dashboards to measure key metrics for Demand Generation, Sector Marketing, and executive reporting.
- Continuously evaluate and improve the marketing technology stack, ensuring it supports the evolving needs of Demand Generation and Sector Marketing.
- Collaborate with data and analytics teams to ensure accurate reporting on marketing initiatives, promoting data-driven decision making.
- Develop comprehensive training materials and documentation to standardize processes and support sector marketing teams in maintaining data integrity.
- Streamline operations to enhance scalability while minimizing over-customization of systems and processes.
- Lead and cultivate a high-performing marketing operations team to respond to the organization’s changing requirements.
Required Skills
- A minimum of 10 years of experience in marketing operations, with at least 7 years in a dedicated marketing operations role and 3 years in a managerial position.
- Proven expertise in implementing multiple enterprise-level marketing automation platforms tailored to diverse branding needs.
- Demonstrated capability in designing and optimizing technology stacks for large organizations.
- Strong leadership skills paired with a strategic vision and the ability to execute effectively.
- An analytical mindset adept at managing complex projects, prioritizing tasks, and meeting tight deadlines.
- Experience in change management and organizational transformation initiatives.
Qualifications
- Candidates must possess a Bachelor's or Master's degree, or equivalent professional experience.
- Preferred experience includes familiarity with platforms such as Dynamics 365, Marketo Engage, HubSpot Marketing, and Terminus.
Career Growth Opportunities
This role presents substantial potential for career advancement, as you will lead and shape a high-performing marketing operations team while influencing marketing strategy at an enterprise level. Your contributions will play a critical role in steering the company’s growth trajectory.
Company Culture And Values
Our organization champions innovation and collaboration, fostering an environment that encourages teamwork and shared success. You will have the opportunity to collaborate with cross-functional teams, contributing to a dynamic work culture that values input from all members.
Networking And Professional Opportunities
As part of our team, you will engage with a network of professionals and industry leaders, creating opportunities for collaboration and skill development. Join us to enhance your professional connections and thrive in a supportive environment dedicated to your growth.
Employment Type: Full-Time
