Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Expertise in developing the strategy and implementation of channel optimization & activation, digital marketing, campaign management, creative development, and public relations.
Job Summary:
The Marketing & Brand (M&B) division is hiring a Content Strategist who will focus on three key areas: Content Strategy & Platform Management, Regional Content Marketing, and Social Media Strategy & Activation. Working together with the team, this position will play a key role in content strategy across different channels. As a part of our global team, this customer-focused, innovative thinker will also work together with corporate and Business Unit marketing teams to ensure strategic alignment and coordination for Brand amplification opportunities. Additionally, if you are passionate about strategy, committed to collaboration, have a global-mindset, and eager to be part of a dynamic and innovative team, we encourage you to apply for this exciting opportunity today!
What You Will Do:
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Lead and manage a portfolio of projects and initiatives that shape the future of brand content connected to cat.com, editorial/blog content, social media, and more.
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Establish and manage a global framework for formulating content strategies and tactical plans, as well as developing and publishing content. This framework should consider regionalization, cross-channel alignment, and how to gather input from multiple stakeholders.
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Guide team on mar-tech capabilities and content platform opportunities as available within Caterpillar being mindful of new and exciting options in the market.
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Develop marketing communication plans for both internal and external audiences, sharing relevant brand content effectively.
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Regularly utilize global metrics to drive actionable insights and recommend enhancements to content strategies. Engage in ongoing testing and optimization to continually refine and advance.
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Assist with content creation, reviews and approvals making sure all materials agnostic of channel fit with the brand voice and strategy.
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Support campaign creative asset development including messaging, creative look and feel, approvals, BU connection, dealer kit assets, and translations.
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Manage key stakeholder relationships including internal Caterpillar, dealers, and agency suppliers.
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Evolve and expand our content marketing strategies by identifying new opportunities and tactics beyond current efforts, researching emerging global trends, and participating in advisory groups
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Develop and communicate a content customer experience strategy and vision which guides the efforts of all M&B content and social media efforts, aligns with enterprise social vision, and compliments other social marketing efforts.
What You Will Have:
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Considerations For Top Candidates:
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Minimum of 6-8 years in roles leading/managing marketing, content and social media efforts.
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Roles which involve leading or managing CX/UX strategy efforts, digital marketing strategies, communication and content strategies, website development, email marketing, marketing automation, and/or digital analytics.
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Experience with social media marketing including channel strategy, engagement, and content optimization.
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Experience working with a global, matrixed organization.
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Experience developing and managing programs, leading cross-functional teams, and working across internal and external business partners.
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Demonstrated experience leading, deploying and enhancing successful customer-facing websites or comparable digital channels.
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Experience developing and delivering persuasive presentations, recommendations, proposals and business cases that inspire action.
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General understanding of the technical aspects of digital marketing channels (websites, social, paid media, email marketing).
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Experience working on large/complex digital marketing initiatives and/or working with large brands/complex organizations.
Top Candidates Will Also Have…
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Ability to take complex digital concepts and translate into language appropriate for executive leadership, management and project team members
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A natural strategist – always wanting to dig deeper into root causes, and skilled as an active listener
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Comfortable making, communicating and defending large-scale, strategic, data-driven decisions
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Demonstrated ability to “roll up your sleeves” and execute in a fast-paced environment
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Reputation as being “easy to work with” and a positive, resilient mentality
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The ability to manage ambiguity, work autonomously, and multi-task in an agile and fast-paced (potentially remote) environment
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Skilled at problem solving and proposing creative/non-traditional solutions to problems
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Excellent communication skills – always focused on matching the right message to the audience
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Demonstrated ability to influence peers, stakeholders, leaders, dealer personnel and customers
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Exceptional organizational, analytical and project management skills
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Ability to flex into and off projects depending on workload
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High sense of urgency to accomplish projects on time and on/under budget
What You Will Get:
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
Additional Information:
Flexible hybrid work environment
#LI-Hybrid
#BI
About Caterpillar
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
Relocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.
Posting Dates:
November 22, 2024 - December 1, 2024
Any offer of employment is conditioned upon the successful completion of a drug screen.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
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